Real Business asked PRs to unveil what they thought were the biggest PR disasters. We came away with a list spanning Asda, United Airlines and even the Queen.
In some ways, leadership is like travelling by aeroplane. Whilst turbulence is normal, it requires an experienced hand to avoid any major issues and confidently steer everybody to the intended destination.
It turns out we DO need money, despite countless studies telling us it doesn’t buy happiness – it can even help when doing nothing.
SMEs are being warned that one in every two customers might walk away from a transaction if cashless payments methods were not made available.
When it comes to marketing opportunities, around 98 per cent of branded or business-related texts are opened by mobile users, and 90 per cent are read within three minutes of being received.
A talk with Urb-it’s UK managing director, Neville James, unveils the importance of human interaction, be it in terms of customer service or, indeed, as a potential method for saving London’s high streets.
Two years ago, infidelity site Ashley Madison was at the centre of a hacking scandal that leaked details of over 30m users. However, the company has now exclusively told Real Business about how the attack made it stronger and, ironically, more mature.
We don’t all believe variety is the spice of life. Most of us stick closely to what we like and know – especially when it comes to office lunches.
Having founded Rant & Rave in 2000, Nigel Shanahan explains why now is the right time to to venture over the pond and embrace the American market.
If businesses don’t move with the times, they risk being left behind – expanding your brand means getting on board with new technology, even if it’s outside your comfort zone.
Like or not, Brexit is beginning and the effects are impacting businesses in the UK. But, while we are starting to see the fallout, many questions remain unanswered. And one of these questions involves corporation tax.
It may seem like the emoji is all fun and games, but they serve a strong purpose for both consumers and marketers. Can you speak the language?