In a press conference invitation, Richard Branson said that his iPad magazine, currently called Project, will include entertainment, travel, business, design and international culture.
Richard Branson’s Project, which has previously been referred to as Maverick, is being developed under the creative direction of Anthony Noguera (former editor of Arena and FHM) and Richard Branson’s 29-year-old daughter Holly.
Industry watchers are also speculating that Project will also be used as an in-flight magazine on Virgin Airline flights.
It’s interesting that Richard Branson is keeping away from news and current affairs – presumably this will be left to The Daily, the iPad newspaper Rupert Murdoch’s News Corp is working on.
Although speculation has been rife about Rupert Murdoch’s The Daily, the 79-year-old media mogul only acknowledged the project last week.
Rupert Murdoch told Fox Business that The Daily could debut on the iPad in the early part of 2011, calling it News Corp’s “most exciting project”. It is thought up to 100 journalists will be contributing towards the iPad newspaper, supported by a financial cushion of $30m.
Meanwhile, Richard Branson’s iPad magazine, Project, fits in well with the billionaire entrepreneur’s brand. Virgin Atlantic aircraft already boast internet-age facilities, such as power outlets at seats and wireless connections to the web.
Richard Branson also recently announced that his Virgin Galactic enterprise is on track to offer commercial space travel within 18 months, and that space hotels are next on the drawing board.