Wonga Future 50: Gnewt

An obvious lack of innovation always spells opportunity for disrupter-entrepreneurs. Hence the attraction of the logistics sector

Logistics is an industry ripe for disruption: large, global, with low levels of innovation and with incumbents carrying high costs. It also has relatively low barriers to entry for challengers – at least for early-stage firms.

Gnewt Cargo brings two USPs to the market. It runs a “last-mile” delivery service: an ultra-efficient network of micro-consolidation centres, and a fleet of electric vans, scooters and cargocycles so it can claim to be 100 per cent emission-free.

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The last bit is crucial. Gnewt Cargo claims to reduce carbon by half and the message clearly has traction for clients such as office depot,, and TNT.

The firm also makes money advertising on the sides of its vans: not something DHL or Fedex have yet to try.

The logistics sector has lots of vested interests, making it tough for new players. But the track record of green firms disrupting industries is strong, and the logistics industry so in need of a shake-up, that the timing could be ideal for Gnewt Cargo.

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