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“World’s first wearable international payment app” from UK money transfer business

Global money transfer firm World First has introduced what it calls “the world’s first international payments app for a wearable device.”
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The UK-founded company has developed the app for the Google-powered Android Wear smartwatch, describing the “world’s first” as a service that “makes international transfers possible with a few simple taps and swipes” and can be downloaded from Google Play now.

Users are able to transfer between currencies and borders from the wrist in just 60-seconds, and World First added that payments will arrive a few minutes later in most cases.

Apple made its long-awaited debut into the wearables market with the Apple Watch on 9 March, revealing its Apple Pay service would be integrated, effectively enabling users to make transactions – although the device doesn’t go on official sale until 24 April.

In addition to Wear, World First’s app will also support other Android-powered smartwatches including Samsung Gear Live, Motorola Moto 360, LG G Watch R and Sony SmartWatch 3.

Jonathan Quin, CEO of World First UK, said: “This morning I made the world’s first international transfer from a wearable device in just a matter of seconds. Five taps and three swipes was all it took to book a fantastic rate to buy euros in real-time – though optional voice commands can be used by anyone fearing finger-fatigue.

“Some of our customers spend their lives thinking about exchange rates but others just want to get their transfer done as quickly, easily, and securely as possible, and without compromising on rates. This new app for wearables makes it even easier for them to make payments on the go. 

“We’ve been working hard to make the experience of international payments better for customers for more than 10 years, through truly outstanding customer service and industry-leading technologies. We’ve already started on an app for Apple Watch.”

It remains to be seen what impact the app will have, as British opinion on wearables is still very much divided, with more than a third of the public saying they would feel embarrassed to wear the tech.

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Zen Terrelonge

Zen Terrelonge is the deputy editor of Real Business, specialising in media, innovation, technology and the digital sector. A media professional with eight years worth of experience he has worked for both startup and established publications.

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