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Making the perfect company Christmas card

You want to send a festive message to clients, customers and suppliers, but creating a memorable company Christmas card can be harder than you think.
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It’s that time of year again. You’ve dutifully gone ahead with your office’s Christmas jumper day, made your secret Santa selection and avoided your boss under the mistletoe. However, one festive task remains: the company Christmas card.

If your company’s looking to end 2016 in style, why not design your own unique company Christmas card?

Although undertaking a task like this could be viewed as troublesome, it doesn’t have to be. It can be enjoyable and provide you, or whoever’s job it is, with a fun, creative outlet.

Using a simple design tool, such as Shutterstock’s Editor, will enable you to pick a quality image from a library of millions, ensuring a unique spin and give you the ability to personalise it further in a quick and simple fashion.

We’ve outlined steps to help your company create a card that would even raise a smile from the office Scrooge.

(1) Pick the right image for your company Christmas card

Many companies opt to have team photos on cards. However, as these can be a pain to organise, it’s often good to seek inspiration elsewhere and use a professional stock image. This will ensure that no-one needs to stand outside shivering amongst their disgruntled colleagues while a photographer implores the intern once more not to blink at the flash.

Your image doesn’t need to be festive in a “traditional” sense. Yule logs and throngs of angels are nice but not a necessity. The important thing is to use an image that reflects the feel of your company culture while conveying the true spirit of Christmas. This, as we all know, is about sharing joy – whether that’s a jam-free printer or a gallon of mulled wine – it’s up to you.

On a serious note, Christmas should be an inclusive celebration of all faiths – so perhaps avoid any overt religious imagery, such as crosses or images of Christ in a manger.

The below image provides a good example by juxtaposing a crisp modern workplace with a classic cosy Christmas prop.

shutterstock_343714409(2) Personalise it

This is where an editing tool come its own, offering a range of options for adding that personal touch.

  • Filters: Use these to add a seasonal twist to your image – perhaps go for a sepia tint if you’re try to evoke memories of Christmases past or up the colour if you want your festive greens and reds to stand-out
  • Cropping: A simple effect, but re-framing an image to fit perfectly with your intended dimension can make all the difference and ensure that the recipient’s eye is drawn to the most attractive part of the image. Whether its square, portrait or landscape, framing can make all the difference
  • The corporate badge: Make sure to include any relevant logos so that your card can be instantly linked back to your company – ensuring everyone knows who the sender is at first glance.
  • The power of words: Bold, elegant text will transform your design into a professional company Christmas card that colleagues and potential clients/customers will be proud to have on their mantelpieces

The below is a simple and bold option for spreading Christmas cheer.

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(3) Strike a consensus

Probably the most important step is getting everyone on board with the finalised design. Using a tool that allows you to save as you go and make multiple edits is key here. It’s probably best to give the decision makers in the business an oversight into your design process. Be sure to present them with the early drafts. There’s nothing worse than failing to get sign-off after putting in lots of hard-work.

An additional consideration is how you distribute your company Christmas card. Although posting it through the letterbox is the traditional way to send a card, there’s no reason why you can’t expand on this. Designing the card with an online tool makes it easier to share through social media or send via email. Going down the online route will help your company boost its relevancy in today’s connected world.

Hopefully by following these simple steps, your company can produce a company Christmas card that chimes with clients, prospective clients and professional networks – all while bolstering staff’s Christmas spirit.

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Tania Philip is VP of product at Shutterstock.

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