Alex Albone
Alex Albone had a midlife crisis. Instead of buying a flashy car, he set up Pipers Crisps.
Pipers Crips founder Alex Albone is a rare breed of entrepreneur. He loves the credit crunch. "Many of the buyers who had ignored us in the past suddenly wanted to talk to us," he says. "They realised that the way to survive is to take another look at their product mixes and put something fresh in place."