Black Tomato co-founder on the ash cloud, his father, and the next big thing in business.
Name: Tom Marchant
Company: Black Tomato which is part of The Magnetic Group (Black Tomato, Beach Tomato, Beach Tomato Shack, Epic Tomato and PINCH Magazine)
First job: Barman at university, but my first taste of the corporate world was as an analyst in Moscow.
Dream job: Film maker.
Car: Don’t have one – I walk or cycle to work.
Economy, business or first class: Business class.
Most extravagant purchase: A property.
Most played song on iPod: So Lonely Was the Ballad, by Jamie T.
Best business book: Eat The Big Fish by Adam Morgan.
Worst business moment: The ash cloud chaos of 2010.
Business mentor: My father.
Next big thing: Continued development of the specialisation in just one product by restaurants and food chains in the food world. Only just begun to gain traction in the UK but becoming a way of life and industry standard in the US. This will start imbuing other industries too. Big opportunities in travel for this way beyond what is currently being offered. The long tail becoming more high profile.