in News by Matthew Rock. Permalink.
You have to hand it to the bearded one, he stills knows how to pull a publicity stunt.
Celebrating the 25th anniversary of Virgin Atlantic, the Virgin entrepreneur Branson got his hands on supermodel Kate Moss on the wing of a jumbo jet. All in the cause of publicity, of course...
For those of you with a keen interest in advertising strategy and how to maximise your brand potential (yeah, yeah, it's Kate Moss in a red dress), here are the pics.