Jason Mohr is the founder of AnyJunk, the UK’s largest rubbish-clearance company. So determined is he to clear Britain’s streets of junk that he decided to “dispose of" tone-deaf X-Factor contestants Jedward. “If it’s rubbish, we’ll clear it and Jedward truly are rubbish,” he says.
Watch how the AnyJunk team “abducted” X-Factor twins John and Edward – whose performance on Saturday was interrupted by a pineapple – and bundled them off in a van.
Mohr has launched this marketing campaign to help raise the profile of his London-based business. “We want consumers to know that we’re passionate about rubbish,” he explains. “If there are other crap, z-list celebrities out there, they’d better watch their backs. We’re going to clear them away.”
You can vote which celebrity you’d like to “junk” here.
While AnyJunk's clients include many of the country's largest landlords, facilities management companies, retail chains, NHS trusts, universities and housing associations, including B&Q, Footlocker, Great Ormond Street Hospital and Foxtons, Mohr says he hopes this viral campaign will help to attract more residential customers.
Unlike skips, AnyJunk's volume-based pricing structure means that customers only pay for what is removed by the company’s two-man teams and high-tech trucks, without needing to guess beforehand the size of container required or worry about skip-hire permits. Rates include clearance, all loading and sweep-up.
The company currently has 26 vans out on Britain’s streets and is set to turn over £4m this year. “Next year, we’d like to double that,” says Mohr. “We’ve just opened seven new depots across the country, which means our service now covers 75 per cent of the UK by population.”
AnyJunk was a winner in this year's Customer Kings competition. The company has also been shortlisted for the 2009 Growing Business Awards in the Customer Excellence category. To attend the event on 26 November, click here.