Michael Hayman, the founder of Seven Hills PR, on overpriced Aston Martins and purple cows.
Name: Michael Hayman
Company: Seven Hills, a campaigning public relations business specialising in entrepreneurs and enterprise
Company turnover: £1m-plus
First job: Parliamentary research assistant
Dream job: Got it – being my own boss
Car: Jaguar XK8 and Range Rover Sport
Economy, business or first class: Business whenever possible
Most extravagant purchase: Bought a ridiculously overpriced Aston Martin DB7 on my credit card in my early thirties to boost my romantic prospects. Proves why Thomas Hobbes said that man is a creature of passion first and reason second.
Most-played song on your iPod: Mr Blue Sky by ELO
Best business book: Purple Cow by Seth Godin
Worst business moment: Feeling trapped working for somebody else – a specific board meeting where I thought I might not have the guts to go for it on my own.
Proudest business moment: First day at Seven Hills. I had the sense that the biggest journey of my life was beginning...
Your business mentor: My brilliant friend Peter de Haan has provided the wisest advice. He successfully exited Saga; built a new business services brand, OTM; and is a very effective philanthropist.
Next big thing: I am a co-founder of StartUp Britain, which we launched with the Prime Minister, Chancellor and Business Secretary. We have great ambitions for it as a major campaign for entrepreneurs and early-stage businesses.