Future 50 2011

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Who are the Future 50 winners? These are Britain's most innovative, creative and disruptive young brands. View the Future 50 stars...

2012 UPDATE: MAKE A NOMINATION NOW FOR THE 2012 FUTURE 50!

The Future 50 is a list of the most exciting, ground-breaking firms – under four years old and across all sectors – in the country. 

The Future 50 are the firms set to disrupt markets and dominate headlines. 

Real Business and Red Bull set out to find these bright young things in June. It was no simple task. We contacted VCs. We got tip-offs from the Institute of Nanotechnology and the Technology Strategy Board. We talked to RDAs, angels, trade mags, PRs and the Department for Business. 

From interested firms, we wanted 500 words on why they are Future 50 material. And as word got out, momentum grew. We even heard from firms in Canada and France (désolé, mes amis. Not eligible). 

Finally, we presented the Future 50 shortlist to our judges: Mark Pearson of Myvouchercodes.co.uk; investor and co-founder of MessageLabs Jos White; Madeleine Milne of eMusic (iTunes’ arch rival); Al Gosling, CEO of The Extreme Sports Company; and Nigel Trood, MD of Red Bull UK. 

Together, they identified the Future 50, plus their favourite ten firms. 

Note: all these companies are British. Yes, we’ve had riots. The threat of a double-dip recession looms, and our national debt sports an unnerving number of zeroes. But if these firms are the future, the only rational response is optimism.

Future 50 winners – we salute you. Click on the profiles to read all about each future star! Note, these are not ranked.

Which of the 50 companies stands out for you? We asked the public to vote for their favourite Future 50 company. Find out who won the Future 50 People's Choice award.


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