Online retailers experienced record levels of internet traffic at Christmas, with 2.18 billion visits in December.
There were more than 2.18 billion visits to online retailers in December 2011, a year-on-year increase of 4.8 per cent.
Online retailers relied more on search traffic in 2011, with 43 per cent of all visits coming from a search engine.
Google's role in driving traffic is bigger than ever. For every ten visits to retailers from search, nine were from Google in December.
"Getting the right blend of traffic from search, social, affiliates and other traffic sources is essential," says James Murray, market research analyst at Experian Hitwise," but with search being so dominant at these key times, it is more important than ever for marketers to optimise paid and organic search campaigns."
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