Jan Cavelle has a look at modern-day marketing strategies and argues that data-driven decisions are crucial when targeting Millennials and Generation Z.
Author Jan Cavelle
Having built and ran a variety of different companies, Jan Cavelle thinks the humble salesman is worth more than the economy gives them credit for – it’s just a case of better training.
As someone who has felt the harsh reality of business failure, Jan Cavelle has a refreshing take on the benefits it brings to individuals and firms.
It’s a skill all of us need, but not everyone obtains. Jan Cavelle charts the evolution of financial knowledge and suggests some changes.
She didn’t know it at the time, but the changing business world was the death knell of her former company – but Jan Cavelle is wide alert now.
Jan Cavelle draws a line under the demise of her failing business by touching on how moving away from that toxic environment has been a breath of fresh air.
It is hard to conceive of a bigger nightmare for British business than the confirmation of the content leaked in the Labour manifesto, an ode to doom.
Talking candidly following the closure of her business at the end of 2016, Jan Cavelle believes the rot has not even begun to set in for British businesses in today’s economy.
Following the demise of her manufacturing business, Jan Cavelle explains how unjustified returns and the growing compensation culture contributed.
Finding good quality advice is a huge problem for SMEs. There are huge numbers of unregulated (not to mention the “supposedly” regulated) service industries charging SMEs phenomenal amounts for little, and even detrimental, advice.
Jan Cavelle continues to chronicle the end of her manufacturing firm by explaining how health and safety failings and incompetence were a big contributor.
Having touched on themes such as succession and skills, Jan Cavelle explains how issues with women amongst staff also pulled her business under the waves.