His is a business located in a very competitive market, but Mike France has some useful advice on thinking different for those in a similar situation.
Author Mike France
In keeping with our goal of being different, this month we were delighted to be awarded the esteemed D&AD Wood Pencil award for our 2016 company rebrand, which sought – amongst other things – to reflect the way our business and identity differ from those of our industry competitors.
Last month I discussed our approach to our annual budget, one aspect of which is considering how much we spend on sponsorship and influencers to engage with the Christopher Ward brand.
As a new financial year approaches, Mike France and his firm are laying out the next annual budget – and he has some wise words for others doing likewise.
For a consumer brand like Christopher Ward, having an advertising strategy that provides evidence of success or failure is key for Mike France and his team.
In his effort to become a market leader, Mike France is tapping into the Belbin philosophy at Christopher Ward – encouraging behavioural diversity, not stifling it.
This month we announced a unique new partnership with legendary British motor car manufacturer, Morgan Motors – a big step that required careful planning.
With a gap left when a key member of staff went on maternity leave, Mike France explains how his business dealt with it and then re-integrated them.
In was while boating down the River Thames in 2004 that Mike France and two others set in motion Christopher Ward, now a contributor to Founders Diaries.