Last month I discussed our approach to our annual budget, one aspect of which is considering how much we spend on sponsorship and influencers to engage with the Christopher Ward brand.
Author Mike France
As a new financial year approaches, Mike France and his firm are laying out the next annual budget – and he has some wise words for others doing likewise.
For a consumer brand like Christopher Ward, having an advertising strategy that provides evidence of success or failure is key for Mike France and his team.
In his effort to become a market leader, Mike France is tapping into the Belbin philosophy at Christopher Ward – encouraging behavioural diversity, not stifling it.
This month we announced a unique new partnership with legendary British motor car manufacturer, Morgan Motors – a big step that required careful planning.
With a gap left when a key member of staff went on maternity leave, Mike France explains how his business dealt with it and then re-integrated them.
In was while boating down the River Thames in 2004 that Mike France and two others set in motion Christopher Ward, now a contributor to Founders Diaries.