Through tribal marketing you’ll find your brand a cult following, like that of a football fan following his/her team. Here’s how you can replicate that loyalty.
Author Real Business
Job hopping is the new normal. Talk to anyone in their early 30s and the chances are they will have changed jobs at least four times since leaving full-time education.
The number of mobile workers is surging. Research shows that 40 per cent of the global workforce will be mobile by 2020; and in advanced economies like the EU and the US, that number will soar to 75 per cent.
As the UK basks in an ongoing productivity crisis and high-profile ethics breaches dominate the headlines, more organisations are taking on a socially-conscious approach and becoming mission-led businesses.
Akamai is a leader in content delivery network services, and as a by-product it gathers data on connection speeds – which the firm shared with Real Business.
What 2017 technology trends will take the business world by storm? There are five standout developments to prepare for.
An uncertain economic climate has resulted in a shift in the marketplace, with companies increasingly turning towards contracting to recruit candidates – accessing the skill set without the need to add permanent staff to the payroll. There are several reasons why companies are leaning towards this model – so looked at some of the benefits of a flexible employment strategy.
In an era of email, Slack, Skype and Google Hangouts, I’m a great believer that meeting face-to-face increases the chances of striking a deal – and I’m not alone.
Every day, small and mid-sized independent e-retailers get up and get ready to do battle. SMEs know the opportunity is there to survive, even thrive, but it entails being able to compete with retail giants.
For hospitality firms, December is a whirl of Christmas parties and festive excess – even if they’re the ones working hard to ensure everyone has a good time. But when the music stops in the New Year, the hangover hits pubs, hotels, and restaurants particularly hard with January blues.
In the third of a four part series, global recruiter Michael Page and sales training business SalesGym 360 tackle the tricky topic of how salespeople can improve their forecasting skills.
Data projects have huge business value potential, which we will continue to see in the short, mid and longer term, but how can they be used to derive this value properly?