When it comes to putting a new product on shelves, brands have less time than ever, but don’t panic – it’s hard, but not impossible.
Author Real Business
There’s a right way and a wrong way to use workplace email, and when it comes to using the CC function, it’s quite easy for workers to get under each other’s skin.
Where the insurance sector is concerned, it is safe to assume that, for consumers looking for a new insurance policy, websites are the first port of call, whether on a pc, laptop or smartphone, regardless of the device they eventually purchase from.
Leaders are often spinning many plates, so it stands to reason that CEO mistakes will happen – these are the most common ones to watch.
Despite the economic climate and uncertainty face, overseas trading can be managed by SMEs – here’s what to expect when you’re exporting.
Sizeable economic and social changes are understandably met with scepticism, often resistance, and sometimes even hostility. But should we be scared of the sharing economy? Or, should we continue to welcome it with cautious optimism?
We live in an age of managing change. Whether it is political upheaval through Brexit and Trump or business upheaval with the rise of the disruptors like Uber, Deliveroo and AirBnB, the world has never changed so fast.
The stark reality is that adoption rates of the CRM system remain low and ineffective, and businesses are not seeing the benefit of their investment.
The commercial value of heritage is well known. It is a source of differentiation. It engenders loyalty, even love sometimes. It attracts consumers, both at home and overseas. But what about the brand narrative?
Even though the media is doing its best to warn people of the dangers, i.e. sitting is the new smoking, many have yet to truly understand the implications of too much sitting, the many benefits of standing, or the mindset shift that’s necessary to change behaviour.
It’s common knowledge that understanding and fulfilling a consumer’s needs equates to a happier, more satisfied and loyal customer. However, this can be overlooked, or even unwittingly neglected, resulting in angry customers.
When we first worked together my long-time Brasserie Bar Co business partner, Ian Glyn, told me “all we need to do is win”. Easy to say; difficult to do. And never truer than today.