Earlier this month ASA introduced new guidelines to try and help brands address the issue of gender stereotyping in advertising. Jamie Williams, account partner at isobel, gives opinion on the matter.
Author Real Business
Our history is filled with cyber risk incidents, stretching back to the HMRC CD-ROM debacle, through to software vulnerabilities like Heartbleed and WannaCry. If anything, it highlights the need for companies to take serious steps to mitigate the impact of future attacks.
The kudos of free running has been used to promote everything from cruise ships to jeans. Whilst it might feel “cool” to be associated with an urban sport, how do you judge if hinging a campaign on a free running film is suitable for your brand, which may not be in obvious alignment?
Mark Bellamy, director at B2C Europe, discusses how selling to the US has been made simpler in large part due to the change of the de minimis customs value.
Personally, and professionally it’s all about growth. But there is such a thing as growing yourself out of business, so get these strategies in place before that happens.
Over 160 UK tech founders and entrepreneurs were interviewed by the UK Innovation Hub to help provide an understanding of the challenges they face, and the role of investors in overcoming them.
Brexit creates significant political, economic, legislative and market uncertainty. However, the need for assurance is essential to long-term commercial contracts.
It is neither unlawful nor unusual for employers to gather and hold information about their employee’s medical condition. However, once obtained, bosses must act responsibly and with caution.
Research published by Deloitte has shown a marked increase in the value of cross-border M&A between the UK and other European countries.
The Reporting on Payment Practices and Performance Regulations programme has come into force. This is a crucial step to help tackle the late payments issue that has been a consistent drain on smaller firms and suppliers.
HR knows change requires flexibility and support for employees. But these are often around things like putting a new policy in place. What can HR do when change is a much bigger beast, as it is with digital transformation?
The long awaited Taylor Report is here. Led by Matthew Taylor (Chief executive of the Royal Society of the Arts), it was commissioned by the prime minister last October to consider how employment practices need to change in order to keep pace with modern business.