After spending time on a new visual look for her business, TaxCalc CEO Tracy Ebdon-Poole got thinking about why brand identity is a daily task.
Author Tracy Ebdon-Poole
A get-together with key stakeholders within her business made Tracy-Ebdon Poole realise that constant change within her company will actually drive growth.
The changing face of the world’s macro-political landscape got Tracy Ebdon-Poole thinking about how leadership needs to be an efficient mechanism.
While the new president-elect is a perfect example of a maverick leader, strong vision, strategy, leadership can be achieved through other means.
She’s been part of the growth team at Dyson, but now Tracy Ebdon-Poole will be sharing her experiences of expanding TaxCalc as part of Founders Diaries.