by Melissa Hancock - Monday, 12th November 2007 -

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Coolroom: A video interview with Rupert Fleming, the co-founder and MD of the digital download store

Coolroom: Highly Commended in the Taking on the Big Guys category of our Britain's Digital Elite awards

All Vista PCs have Windows Media Center built in as standard. This turns a computer into a Sky Plus-style box, capable of recording and downloading films. The choice of where to download from is potentially wide, but Rupert Fleming’s Islington-based Coolroom is the platform’s current market leader.

Offering games and music, and films from Hollywood’s biggest studios, Coolroom is indirectly competing with Blockbuster video, iTunes and Sky. Copyright is a major headache for all download services, but Coolroom is using digital rights management software, so secure studios such as Universal and Working Title are prepared to trust Coolroom with their films – a significant advantage in this fledgling industry.