by Melissa Hancock - Wednesday, 12th December 2007 -

loading Player

Tailgate: A video interview with Christopher Autry, CEO of Tailgate, the transactional flash banners that are changing online display advertising

Tailgate: Highly Commended in the Customer Interaction category of our Britain's Digital Elite awards

Retail websites worry incessantly about drop-out rates. A consumer starts to order, wanders off to make tea or opens a new window to do more product research,
and their basket never gets to the checkout page. Tailgate’s interactive advertising banners address this problem by letting consumers buy direct from inside the banner. All it takes to buy is a quick bit of form-filling and then two clicks and hey
presto – the deal is done without ever leaving the page the ad is located on.

Tailgate’s patent-pending technology is as secure as any web cart and offers the fastest purchasing experience on the web. “For impulse buys or lowcost purchases, this is extremely convenient,” says judge Simon Hughes. Navman Sat-Navs and Boots are already using Tailgate’s banners to ensure that their online ads are as capable of closing a deal as wooing the customer.