The Nobu Hotel Shoreditch opened for business on Saturday 1 July, building on an ongoing global accommodation rollout by the firm.
It promises to embrace London’s “artistic quarter” by recognising and utilising the “creative and industrial energy” of Shoreditch. While the Nobu Hotel is a first of its kind for the UK, there are already two restaurants in the capital.
Of course, co-founder of Nobu, Robert De Niro, is no stranger to the London hotel scene. Just last year, the celebrity entrepreneur, who provides Nobu with “creative direction”, won approval to open an 83-room luxury boutique hotel in Covent Garden for a separate business.
“London is one of the most exciting and cosmopolitan cities in the world,” De Niro said.
The Nobu hotel launch in the city is just one of many worldwide openings. Nobu Hotels can also be found in Miami, Manilla, Las Vegas, Malibu and Ibiza, while a venue in Saudia Arabia capital Riyadh will open this autumn.
And next year, Nobu Hotels will continue to open with launches in Marbella, Chicago and Toronto, with Bahrain arriving in 2019.
For what started as a restaurant business, Nobu has come along considerably since it begun in 1994. Restaurateur Nobuyaki Matsuhisa, the man behind the brand, initially opened Beverly Hills restaurant Matsuhisa back in 1987, which soon became a celebrity haunt.
De Niro was one such celebrity that appreciated the culinary talents of Matsuhisa and the two went on to become friends and business partners, resulting in the birth of the Nobu brand and restaurant opening in New York.
On its hotel business, Nobu says: “Our vision fully extends to Nobu Hotels and Residences that are built on the same key principles as our restaurants encompassing the unique chemistry and perfect balance of luxury, fun, craft and theater.”
The Shoreditch venue is based around the vibrant Great Eastern Street and comes with 143 rooms, seven suits, a meeting space, lobby bar and restaurant that seats 240. There’s also space for private functions and events.
There will be traditional Japanese-cum-South American dishes that take inspiration from Shoreditch, with the restaurant including a ten-seat sushi bar and 18-seat chef’s table for serious foodies that want the exclusive experience. Executive chef Greg Seregithe will oversee the restaurant menu, ensuring favourites including black cod miso don’t disappoint.
The hotel design was a collaborative development by Ron Arad Architects and Ben Adams Architects, while the interior was managed by local designer Studio Mica.
Natural light is a key feature with lots of clear glass featured throughout, while al fresco dining is also an option on the outdoor terraces.
With seven styles of “thoughtfully designed” rooms available for guests that want to make the most of the “place to go and be seen”, the price for the cheapest option, a deluxe room, begins at £179 a night, while the top end Nobu Suite pricing begins at £779 a night.