Farewell Rampant Rabbit
By Kate Pritchard, published 2 years ago in Business Woman.
Just a few days ahead of opening the new Ann Summers flagship store on Oxford Street, chief executive Jacqueline Gold says she wants to relegate the sex toys in favour of a more upmarket, family-friendly image.
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“I don’t want sex toys in the front half of stores,” she says. “We have families walking past.”
Gold took over the reins of the business from her father in 1987 – and has since been credited with liberating women between the sheets and building a £112m-turnover empire.
By softening the store’s raunchy image and opting for a more “boudoir feel”, 47-year-old Gold hopes to pull in a much wider range of customers – and defy the slowdown on the high street.Picture source
1 comment.
Anne 2 years ago.
It's not much of a shift - as I recall thye have never (been allowed to?) display/ed sex toys in the front half of the shops - they are always relegated to the back or the basement.