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The new manufacturers The new manufacturers

A great British renaissance has been taking place. From Aberdeen to the West Country, the zing is back in manufacturing. It’s about time this spectacular story was told.

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Peter Knight

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Peter is the founder and chairman of Phoenix plc, a creative agency located in a Victorian chapel in Leatherhead.

His background is in sales and marketing in the house building, estate agency and financial services sectors.

His book, HEMP - The Highly Effective Marketing Plan was published in 2004 and is now available in eleven languages. You can learn a few more quirky things about him at www.phoenixplc.com

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How to thrive in tougher market conditions img 1
By Peter Knight
The residential property market is an excellent indicator of the mood of the real economy. More people move home when confidence is high, less when it’s low. And as the numbers of sales across the UK are about 20 per cent down on this time last year, we can conclude that confidence at the moment is very low indeed.

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Are your salespeople all sending out the same message? img 1
By Peter Knight
“If you really want to be effective then work on your paradigms.”

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How to spend more time making money img 1
By Peter Knight
A few weeks on and I’m still waking up every single morning reflecting on my first trip to Sydney and the lessons I learnt while at a convention there.

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Every little word helps img 1
By Peter Knight
Tesco is the best example of a UK business that has managed to make the huge leap from good to great.

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How to shine at PR
By Peter Knight

PR is one of the – if not the – most effective marketing communication methods.
A good PR campaign is worth its weight in gold.

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Ten ways to create awful advertising
By Peter Knight
After coming up with a stellar idea, and developing it into something people should buy in droves, do you really want to fall at the final hurdle? You do?

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Six reasons to like your customers
By Peter Knight
Maybe sales is not a science; maybe it's an art. Here's why.

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Are salesmen born or made?
By Peter Knight
Is selling a science, something that can be broken down into a logical sequence of components or is it an individually tailored art?

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Are your pitches any good?
By Peter Knight
Ten tips that will turn your presentation into a wonder show

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Are you Googleable?
By Peter Knight
If the world’s favourite search engine can’t find you, neither can your clients.

BUSINESS NEWS >>

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By Kate Pritchard - August 20, 2008 5:28pm GMT

Jennifer Irvine set up home-delivery meals firm The Pure Package in 2004 from her kitchen. Today she turns over £1.2m and has over 3,000 clients on her books, including Ruby Wax, Patsy Kensit and handbag designer Anya Hindmarch. “I’ve never marketed the brand to celebrities,” she says. “They’ve come to me.” So, what’s her secret?

Green award attracts clients to Fresh

By Catherine Woods - August 20, 2008 5:05pm GMT

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Brochures on Saving and investing

BUSINESS COMMENT >>

Dragons’ Den: Where are they now?

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If you (like us) were wondering whatever happened to all those businesses that faced the Dragons’ wrath in the Den over the past six series, look no further.

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Ten lessons for entrepreneurs from Team GB at the Olympics

By Stuart Rock - August 20, 2008 11:59am GMT

Chris Hoy, Rebecca Adlington, Ben Ainslie: entrepreneurs can learn from all of them

Is Bob Dylan the entrepreneur's soundtrack?

By Matthew Rock - August 20, 2008 10:07am GMT

The chief executive of property developer Brixton yesterday quoted Bob Dylan's "All along the watchtower" lyrics to sum up the state of the property market. So which songs best sum up the life of the entrepreneur? Here are our suggestions.

Apprentice star gets nobbled by wall

By Rebecca Burn-Callander - August 19, 2008 4:57pm GMT

Nicholas De Lacy-Brown thought being fired by Alan Sugar was bad. Little did he know that a few months later, he’d receive a far more crushing blow.

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