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What should businesses learn from the movie industry

The 89th Academy Awards gave viewers the chance to admire their stars in glittering attire and see the best in the industry awarded the ultimate accolade in film. Few will recognise any of the winners for make-up and sound mixing though, which leads me to believe there is something businesses can learn from the movie industry.
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The favourites at this year’s movie industry extravaganza, the Oscars, was undoubtedly La La Land, with a staggering 14 nominations and six wins. As expected, Emma Stone and Ryan Gosling drew in the admiring crowds, their celebrity-status having helped drive publicity and profit for the film. Although Moonlight, dramatically, picked up the Best Picture award.

What is certainly true though is that the backstage team are what’s vital to the success of any film. Famous actors and big-name directors may be the ones who draw the crowd, but behind the scenes is a vast and complex machine in which the likes of sound mixing, make-up and props are all important cogs. You might not recognise them on the red carpet, but when everything runs smoothly in the background, only then can the ‘faces’ of the movie industry realise their creative vision.

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This same philosophy applies to the world of business; how can an organisation innovate if it doesn’t have a background crew ensuring an available, robust and sophisticated IT infrastructure is in place to support the day to day workings? The sales team, finance department and marketers would all be lost – you wouldn’t see movie industry greats like Emma Stone do her own make-up, or rig up the lights on set.

In today’s fast-paced, digitally-led market, businesses are in the spotlight almost as much as Hollywood stars. Just as a critically panned film can destroy an actor’s career, operational faults can lead to a loss in both reputation and profit for organisations. Businesses need to have an expert team with the right skill-set dealing with any issues or complexities. The right backstage crew that helps facilitate an organisations’ availability, resiliency and agility allows the company to focus on satisfying that crucial audience – customers.

Freeing up essential time to innovate, scale and redefine strategy to improve business outcomes and enhance customer experience ultimately gives organisations an edge. With this comes the chance to become a shining star of the business world.

The movie industry, rife with competition, has to adapt and compete with the likes of online streaming services, meaning all the stops need to be pulled out to draw in cinema crowds. Similarly, rapid changes in technology are pressuring businesses to innovate to stay at the top.

Despite this, our research has revealed that 32 per cent of organisations claim to be falling behind the competition. Moreover, 37 per cent also felt there was too much focus on maintaining legacy systems rather than innovating by deploying new digital technologies. With the right team and tools working in the background, your business can explore new opportunities and claim its place as an award-winning frontrunner in the industry.

While individuals who work ‘behind-the-scenes’ of an organisation may never experience that red-carpet moment, they could just be the glue holding a business together. With the right infrastructure rooted in place, organisations can rely on operations running smoothly, and ensure every day in the office is lights, camera…business as usual.

Keith Tilley is executive vice president and vice-chair at Sungard Availability Services

Image: Shutterstock

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