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Lily Cole opens Tinder’s Be Bold For Change artwork in London

To celebrate International Women’s Day, Tinder has backed the Be Bold For Change message with an art installation on London’s Southbank, which model Lily Cole kicked off.
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The dating app has introduced the interactive art installation alongside artists Charlotte and Philip Colbert, harnessing the International Women’s Day message to Be Bold For Change – promoted across social media as #BeBoldForChange.

While Lily Cole helped to promote the artwork, which will run from 8am to 8pm on Wednesday 8 March, Tinder’s female employees also left notes to get interaction on the exhibition going.

Cole isn’t the only individual with celebrity status using her platform to call on people to Be Bold For Change on International Women’s Day. Indeed, Emilia Clarke of Game of Thrones Fame believes that kindness can make a huge impact on gender inequality that can be found worldwide, while she admitted she too has been a victim.

“Do I get treated equally at work? Not always. Does every woman? No, and the statistics back that up,” revealed Clarke. “Do I get asked questions at press junkets by men and women alike, specifically because they will get headline grabbing responses coming from a young woman? Yes.

“I believe we all have the opportunity to stand up as women in our ordinary everyday lives. I believe that we all have the power to replace hate with justice, open-heartedness and kindness.”

The idea of Tinder’s Be Bold For Change drive is that women will produce words of empowerment for each other, picking up and leaving notes throughout the course of the day.

Tinder International Women's Day 2017 Be Bold For Change Lily Cole 3

The art installation can be found at Observation Point on London’s Southbank

Using their respective skills, Charlotte has produced feminist photography for the installation and Philip has generated pop art.

Tinder claims it is playing its part to Be Bold For Change by calling on people to “help forge a better, more gender-inclusive world, encouraging them to go beyond their boundaries and expectations to connect with others.

The Colberts said: “For international Women’s Day we wanted to create an artwork that celebrates women. It’s been fun combining both our styles to create something unique for Tinder’s interactive piece dedicated to women.”

Images: Anthony Devlin/PA Wire

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Zen Terrelonge

Zen Terrelonge is the deputy editor of Real Business, specialising in media, innovation, technology and the digital sector. A media professional with eight years worth of experience he has worked for both startup and established publications.

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