Strategy planning in a smaller business
By Catherine Woods, published 2 years ago in Finance & Banking.
Big may be beautiful but Scarborough Building Society FD Robin Litten says to be small means having the ability to be nimble.
Comments
Add a commentRelated Content
- Successful British Muslims: Real Business ranking
- Peter Jones backs Small Business Week
- Brad Burton's top tips to win new business
More from this section
Litten says being able to move quickly in business is critically important for Scarborough because it’s not as big as its competitors in the financial services market.
“I think that in any market where there’s lots of competition, the challenge of being smaller is to take advantage of that,” he says. “If you’re smaller, you’re quicker to respond.”
Litten tells us that the society can launch a new savings product within 24 hours. “We have regular discussions – involving marketing, finance and risk – and we want the market.”
At the centre of it all is the FD. “As FD, you take the lead in driving the strategic planning for the business.
“You ensure that you always develop a strategy to improve the overall profile. It’s a key role, being at the centre of everything and making sure that everything follows that strategic objective.”
Litten recently received the outstanding achievement award at the Yorkshire FD of the Year Awards 2007.
Picture source
0 comments.
There are currently no comments. Be the first...