Real Business

We're only a third of the way through the year but we've already been subjected to a crop of terrible ads. Here are four of the worst offenders.

Topics: Sales & Marketing

Flick through the TV adverts and it's wall-to-wall footage of people waxing lyrical about discount sofas. So, where to look for good ads these days?

Topics: Sales & Marketing

Five ways to make your marketing more effective in 2012.

Topics: Sales & Marketing

What are the best Christmas ads of 2011?

Topics: Sales & Marketing

Phones 4U's Halloween advertising campaign might have children cowering behind sofas – but it's a darn sight better than British Airways' latest attempt.

Topics: Sales & Marketing

So, Rachel's Organic has a new advertising campaign. And I'm not impressed. Here's why.

Topics: Sales & Marketing

If you’re thinking of dipping your toe in the murky waters of corporate sponsorship, here are five things to bear in mind.

Topics: Sales & Marketing

Store your car in a barn for 40 years, and it will miraculously become desirable again. Unfortunately, it doesn't work that way with brands. Point in case: Old Spice.

Topics: Sales & Marketing

Competition for the worst TV advertising has always been intense. But Swiftcover's latest campaign gets my turkey vote.

Topics: Sales & Marketing

Top tips for working with a creative agency. Here's how to get the most out of working with a creative agency.

Topics: Sales & Marketing

I'm not going to lie: coming up with a great brand name is tough. However, while the options may appear endless, most brand names fall into one of five categories.

Entrepreneurs need to understand the importance of attaching a human face to a business.

Is the new, Bond-style TV ad from Virgin Atlantic demeaning to women?

The cost of market research can be prohibitive for small businesses. Here are tips for the market research DIYer.

Most advertising campaigns aimed at people over 60 are abysmal. How can marketers attract the silver surfers?