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Berry booze brand the first company to break investment target via Tesco BackIt crowdfunding scheme

Prosecco mixer brand Drunken Berries has been named the first business to hit its investment target through the Tesco BackIt crowdfunding scheme, which launched in September.
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In fact, Hertfordshire-based Drunken Berries has been overfunded through Tesco BackIt, and has so far achieved £4,010 from 118 backers. That’s well over the £2,000 target and the campaign doesn’t end until 3 November.

Outside of its purpose-made use as a Prosecco mixer, the product can also be used as a sauce to add to desserts or frozen into a sorbet.

Husband and wife team Gemma and Andre Glanville are behind Drunken Berries, a recipe that was initially created for a New Year’s Eve party. They use spirits from an independent distiller in London, while adding puréed berries, caramelised sugar and lemon juice into the mix.

According to the supermarket: “We want to help customers discover great new products from the best small food and drink businesses in the UK. That’s why we’ve created Tesco BackIt. Tesco BackIt gives small food and drink businesses the chance to tell their story, show off their products and campaign for funding to help them grow.

“You can discover and back products you like, choosing from a range of rewards as a thank you for your support. Plus you’ll get that warm, fuzzy feeling you get when you make a difference.”

Those entrepreneurs that take part in the Tesco BackIt scheme will also secure access to advice from experts from the food and drink industry. Partner brands that will provide mentoring include All About Food, St Austell Brewery, Brewdog and Propercorn.

“The BackIt scheme is a great idea to help small businesses like ourselves reach customers. Thanks to Tesco customers we can now proceed with our first run of products which they will receive in time for Christmas,” said Gemma Glanville.

“Prosecco has become one of the UK’s most popular drinks and we are really optimistic we can now start to turn Drunken Berries into a winning brand.”

As it stands, Drunken Berries is yet to secure a major distribution deal with a retailer, but is hopeful that awareness through Tesco BackIt will change that – though the supermarket has highlighted there isn’t a fee to use the scheme, nor are successful companies obligated to any contractual partnerships.

Michael Francis, Tesco business development director, added: “Drunken Berries was the first product on our BackIt site and it’s fantastic to see it surpass its target.

“As the UK’s largest buyer of locally sourced products, we understand the challenges suppliers face to get a product to market. Which is why BackIt is about more than just crowd funding, it’s a platform which provides advice and mentoring to help suppliers bring their ideas to life.”

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Zen Terrelonge

Zen Terrelonge is the deputy editor of Real Business, specialising in media, innovation, technology and the digital sector. A media professional with eight years worth of experience he has worked for both startup and established publications.

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