Real Business

So I am the guy who goes on record and states that Facebook will be dead in five years. Here's why.

Topics: Tech

Every Friday we have a little internal competition in the office to see who has the highest Klout. I’m pleased to say that this week, I won. Here's why Klout is important.

Topics: Tech

Google's Panda update earlier this week has had massive ramifications on search results. Here's what Google's Panda update means for your business.

Topics: Tech

Google today announced a social bombshell – Plus One. But can Google Plus One take on the might of Facebook?

Topics: Tech

Google has started rolling out a new feature called Place Search which will change the way search results are displayed for local searches. What are the implications of Place Search for the digital marketing industry and online businesses?

Under a veil of mystery and more hype than Take That reforming, Google held a press conference (streamed live via YouTube) announcing a new feature called Google Instant.

Facebook hasn’t been caught sleeping – but it has had a little "lie in" when it comes to location-based marketing. With strong competition from the likes of Foursquare, it had to do something. Where's the business opportunity for you?

Online expert Guy Levine gives eight tried-and tested ways to improve your website.

Videos are practically extinct and CDs are hurtling towards the same fate. Will the internet blink into oblivion, too? Here's where business-hungry entrepreneurs should focus their attention.

I don’t care what any agency says, SEO is not that hard to do. Yes, it takes time but the rules are pretty well documented. The tricky part is what you do once you get people to your site. And this is where conversion rate optimisation kicks in.

The digital age has dawned. What was once the topic of favour at the annual "geekfest" has now infiltrated the boardroom. We, as business leaders, are expected not only to understand the internet, but to make decisions which can shape the future of our companies, even if we've only just mastered adding a friend on Facebook.

It’s fair to say that Web 2.0 is an overused buzz word within the digital marketing sector. And there is much debate over what Web 2.0 actually means. Due to ambiguity of the term it’s often used without any real understanding of what it means with regards to the changing nature of the World Wide Web. So, here's my attempt at debunking the myths. 

Royal Mail strikes are not only affecting sales at online companies, they undermine the core propositon of internet firms: buy today, have it tomorrow. Here's how you can fight back and undo some of the damage inflicted by striking workers.

I'm sitting at my desk needing to buy my two-year-old a Snow White costume for a fancy-dress party she's going to this weekend. Normally, I'd buy it online – but the post is screwed up. What do I do?

Yesterday I was watching my tweet stream when I saw someone who I really respect saying some things I was really shocked about, so being Twitter I pinged him a tweet and even more shocking replies came back! Don’t you love social media.