Guy Levine
After having a successful "dabble" in the dotcom world, Guy Levine set up Manchester-based Return On Digital (visit: http://www.returnondigital.com), a digital marketing agency which helps companies to make a profit from the internet, either by increasing sales, leads, brand exposure or database building. He received the Academy For Chief Executives Speaker of the Year award and is a qualified helicopter pilot (he can often be found flying to the occasional meeting).
Facebook Places launches in the US
Facebook hasn’t been caught sleeping – but it has had a little "lie in" when it comes to location-based marketing. With strong competition from the likes of Foursquare, it had to do something. Where's the business opportunity for you?
Published 13 days ago by Guy Levine.
How to improve your website
Online expert Guy Levine gives eight tried-and tested ways to improve your website.
Published 57 days ago by Guy Levine.
Facebook, Twitter or Google? Where to find leads first
Videos are practically extinct and CDs are hurtling towards the same fate. Will the internet blink into oblivion, too? Here's where business-hungry entrepreneurs should focus their attention.
Published 120 days ago by Guy Levine.
Goodbye SEO, hello CRO
I don’t care what any agency says, SEO is not that hard to do. Yes, it takes time but the rules are pretty well documented. The tricky part is what you do once you get people to your site. And this is where conversion rate optimisation kicks in.
Published 134 days ago by Guy Levine.
The importance of your www address
Most of you will have bought your www address some time ago, when the internet was not such a big deal. In fact, it might well have been bought by the company that built your website. However, as the importance of online visibility and brand increases, there are some things entrepreneurs need to check.
Published 155 days ago by Guy Levine.
Seven questions to ask your digital agency
The digital age has dawned. What was once the topic of favour at the annual "geekfest" has now infiltrated the boardroom. We, as business leaders, are expected not only to understand the internet, but to make decisions which can shape the future of our companies, even if we've only just mastered adding a friend on Facebook.
Published 160 days ago by Guy Levine.
What is Web 2.0?
It’s fair to say that Web 2.0 is an overused buzz word within the digital marketing sector. And there is much debate over what Web 2.0 actually means. Due to ambiguity of the term it’s often used without any real understanding of what it means with regards to the changing nature of the World Wide Web. So, here's my attempt at debunking the myths.
Published 303 days ago by Guy Levine.
Postal strikes crucify small businesses
Royal Mail strikes are not only affecting sales at online companies, they undermine the core propositon of internet firms: buy today, have it tomorrow. Here's how you can fight back and undo some of the damage inflicted by striking workers.
Published 310 days ago by Guy Levine.
Post strikes hit ecommerce hard
I'm sitting at my desk needing to buy my two-year-old a Snow White costume for a fancy-dress party she's going to this weekend. Normally, I'd buy it online – but the post is screwed up. What do I do?
Published 316 days ago by Guy Levine.
Experts trade punches in Tweetfight
Yesterday I was watching my tweet stream when I saw someone who I really respect saying some things I was really shocked about, so being Twitter I pinged him a tweet and even more shocking replies came back! Don’t you love social media.
Published 342 days ago by Guy Levine.
