How to get more click-throughs from Google
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Make your pay-per-click campaigns and natural search listings work harder. Here are some top tips from our very own internet whizz Guy Levine.
Guy Levine
Guy Levine's pay per click bootcamp
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Guy Levine, resident web guru and ecommerce maverick, talks Real Business through the dark art of internet marketing. This week: should I bid on my competitor's company or product names in pay per click?
Guy Levine on Google, porn and engagement rings
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Following the TechCrunch furore last week, Real Business went straight to its favourite digital marketing genius, Guy Levine, for his views on the porn for page impressions debate. His verdict: all's fair in keywords and meta tagging.
Survival of the Fastest: Guy Levine on internet marketing
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Real Business has teamed up with Google to produce a series of practical, how-to videos for entrepreneurs. This week, RB web guru Guy Levine on selling and marketing online.
Search engine optimisation strategies for entrepreneurs
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How does the busy entrepreneur know what essential factors are involved in getting top ranking listings in the search engines when the whole process is shrouded in mystery and black magic? Guy Levine, author of the SEO blog shares four strategies for search engine domination.
How to top the search listings
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A front-page Google listing can be worth a whopping £100,000 a year. Search engine expert Guy Levine reveals how to reach pole position.
SEO versus paid search engine marketing. Round one
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Welcome to the great debate: "Do I pay every time someone clicks on one of my little adverts on Google, ranging from 5p to £25 per click, or do I hire an expert to dominate the natural listings (the free ones on the left hand side)?" Guy Levine. chief executive of Web Marketing Advisor, gives us the lowdown.