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Does your office design scream fanatical support? Seems to work for Rackspace

For the first helping of Corporate Insights in 2017, we’ve spoken with Rackspace to hear how, and why, the company’s “fanatical support” office design fits into the operation.
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For the past few years, the idea of unique office design, perks of the job, culture and so forth have become commonplace, as employees want more from their working day, and Rackspace has recognised that fact.

Offering Real Business some Corporate Insights that SME leaders can adopt for their own growing companies, Rackspace senior director of global talent development, James Mitchell, shed light on a niche term for the firm’s approach to office design.

“At Rackspace we’re all about providing the best customer service and expertise for our customers, what we call ‘Fanatical Support’,” Mitchell explained.

“Years ago we started referring to our office as ‘The Home of Fanatical Support’, so to embraced this into our culture we designed the office space in the theme of a home.”

This plan translated into a multi-layered workplace that comes complete with garage-esque ground floor with Mini Cooper, a retro lounge vibe on floor one, a library atmosphere on floor two – presumably for accounts – and a back garden setting on floor three, which boasts benches, swings and artificial grass.

Office design

Need a lift?

He continued: “The focus of our office is to promote our company culture, reflecting our staff and our customers. By creating a fun, quirky workplace, with added perks like mini golf and a games room – complete with pool table, games consoles, air hockey and table tennis.

“Not to forget the ultimate boardroom, which is mocked-up like 10 Downing Street. With these extra touches we’re able to attract the right demographic of staff and promote our work hard, play hard culture.”

Mitchell noted it was important to avoid the traditional grey corporate image, but insisted customers receive the utmost professionalism all the same. The reason for creating a visually pleasing setting in the workplace was in recognition of the fact employees spend most of their time at the office.

Office design

David Cameron keeps a watchful eye over the boardroom

“Creating an effective office space is vital to entice staff, retain them, and provide them with the tools and space they need to do their jobs successfully,” he said.

He added that the technology sector is particularly competitive when it comes to hiring and retaining staff, so office design is especially important.

For Mitchell, there are two office design elements that stand out at Rackspace’s new building – the Atrium meeting space and Client Hub.

“The Atrium was designed to try and utilise an otherwise unusable area. We needed a large presentation space that would allow people to view large screens from the upper floors and the Atrium worked perfectly. It has a really eye-catching design,” he detailed.

office design

The Atrium

Meanwhile, the Client Hub was built as a result of listening specifically to the desires of customers.

Mitchell added: “As we are not located in central London, customers would often visit the office and once their meetings were finished, found they wanted to be able to stay and work in peace – and get a cup of coffee or some food.

“This is why the Client Hub was built, to create a space for them to use without being distracted by the day-to day running of the Rackspace office.”

That may seem straightforward for Rackspace, with its 6,000 employees across four continents, but how can an SME develop such an office design, you might wonder.

Again, Mitchell said that listening to feedback is still key, regardless of whether the company has the office design budget of Rackspace.

“Talk to your staff, ask them what they need to be successful in their jobs. Create different work zones for different purposes, perhaps swap some workstations for some soft furnishings, it doesn’t need to be expensive,” he said.

“Create fun ‘huddle’ areas to make meetings and brainstorms more stimulating, perhaps by adding beanbags, blackboards and chalk. These can be easy ways to transform an office space.”

In terms of managing expenses, he recommended that SMEs set a budget and from there a good designer will work to that. He added that office design needn’t be expensive to look and feel special.

“As long as they reflect your culture as a company and meet your needs as a business, that’s the main thing,” he reasoned. He also offered caution to anyone considering cheap materials to lower costs.

“This is often a false economy as they often don’t have the longevity of the medium or higher grade products. It is important to think this through and plan ahead – making changes incrementally can also be a big help to keeping costs down,” said Mitchell.

office design

Bringing the outside inside on the top floor

“My advice would be to engage staff and customers as much as possible in the process and make it fun. Recently at Rackspace we ran a competition to name our new internal coffee shop. That proved a great way to engage our employees in the design, making the focus of the refit about the team, rather than making the space fit around some abstract concept.”

As for whether there’s a risk of keeping things in line with a traditional office design, that’s not necessarily the case – but it’s important to stay aware of opportunities.

Mitchell explained: “I can’t ever recall seeing a slide like our one at Rackspace in a financial institution, and that most probably wouldn’t work for them anyway! But if quirky touches like slides wouldn’t suit your business, and being more generic goes with your industry then then you should do it.

“If it doesn’t and you choose to do something different, then you are most certainly taking a risk.”

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About Author

Zen Terrelonge

Zen Terrelonge is the deputy editor of Real Business, specialising in media, innovation, technology and the digital sector. A media professional with eight years worth of experience he has worked for both startup and established publications.

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