Talking disruption with Sofa.com founders
Sofa.com founders Pat Reeves and Rohan Blacker talk about using new technology and smart thinking to disrupt an old industry. Watch the exclusive footage from our 2010 Entrepreneurs' Summit here.
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One of Sofa.com's main challenges was convincing consumers that it's safe to buy sofas directly online without having seen them in a showroom first.
In our fourth recording, Pat Reeves explains how the model for online shopping has changed enormously in the last five years, helping Sofa.com establish itself in the market.
But to remain successful, Sofa.com must stay ahead of the competition. In this next video, Rohan Blacker explains how Sofa.com's business plan aims to do just that. Check out his tips here:
In our final video of Sofa.com's founders speaking at the 2010 Investec Entrepreneurs' Summit, Pat Reeves talks about how Sofa.com uses social media, and how to build an effective website: