Kate Bassett

Idea of the week: Your own Broadway show

Last week we brought you the powered golf trolley. This week: Incognito Artists, the entertainment company which offers surprise performa...

  • Kate Bassett

GREAT campaign, horrendous timing

The PM this week launched a bold new advertising campaign to promote Great Britain. He hopes it will create a £1bn boost for businesses....

  • Kate Bassett

Idea of the week: the Opus

This is no ordinary book. Former Goldman Sachs banker Karl Fowler is reinventing publishing with his enormous coffee-table tomes (known a...

  • Kate Bassett

Idea of the week: seed paper

Last week, we brought you the Morgan 3 Wheeler. This week: the new paper product that will (literally) help your business grow.

  • Kate Bassett

What's Lord Young up to now?

Lord Young was famously dropped by David Cameron as the government’s "enterprise czar" last year. What's he up to now?

  • Kate Bassett