Kate Bassett

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GREAT campaign, horrendous timing

- Kate Bassett

The PM this week launched a bold new advertising campaign to promote Great Britain. He hopes it will create a £1bn boost for businesses. But will anyone believe the puff?

Topics: Sales & Marketing

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Idea of the week: the Opus

- Kate Bassett

This is no ordinary book. Former Goldman Sachs banker Karl Fowler is reinventing publishing with his enormous coffee-table tomes (known as an Opus), carrying £3,000-plus price tags.

Topics: Sales & Marketing

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What's Lord Young up to now?

- Kate Bassett

Lord Young was famously dropped by David Cameron as the government’s "enterprise czar" last year. What's he up to now?

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A £10m tale of trouble

- Kate Bassett

Ian Millner, founder of creative agency Iris, explains how winning an interest-free loan was almost the undoing of his business.

Topics: Management & HR