Brad Burton gets a root canal. And a wake up call
By Rebecca Burn-Callander, published 1 year ago in Leadership.
The 4Networking entrepreneur always has his mind on business, even in the dentist's chair. This week, Burton calls on entrepreneurs to do away with business proposals. And cut their dentists some slack.
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I've just come back from my second and final session at the dentist for a root canal.
Honestly, when I got the emergency appointment a few weeks back and I was hit with the £400 price tag, I grimaced and thought, "You robbing bastard!".
If it wasn't for the pain of the abscess when I sought out the dentist, I would have walked away right then. I’d have been gone.
It’s the equivalent of the modern day highwayman. At least he had the decency to wear a mask throughout the entire procedure.
Now the pain has gone and the work has been done, my point of view has changed.
I no longer feel I’ve been robbed, but actually believe I’ve received amazing value for money.
Let me explain...
To read Burton's imaginative explanation, click here.
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