Margaret Heffernan

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Rupert Murdoch and the wilful blindness trap

- Margaret Heffernan

Was the News Corporation boss negligent, incompetent or wilfully blind? There are lessons for all leaders in the hacking saga and the findings of the House of Commons committee.

Margaret Heffernan's six golden rules

You can't cut your way to success

- Margaret Heffernan

... but careful cost-cutting can save your business. Serial entrepreneur Margaret Heffernan gives us six golden rules to get the best results when cutting costs.

Here's how to avoid

How to avoid an M&A nightmare

- Margaret Heffernan

An M&A is a challenge for any business. Here’s how to avoid a transitional nightmare.

Megaphone

How to turn your customers into your sales force

- Margaret Heffernan

Niche markets rule – especially for entrepreneurs. Why? Two reasons. First, the mass market is simply too expensive for most new businesses to enter. Second, niche markets are characterised by well-defined customers who, because you know them so well, can be satisfied and delighted beyond anything the mass market can provide.

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How to be productive: stop working

- Margaret Heffernan

Real Business columnist Margaret Heffernan wrote a great (although perhaps controversial for workaholic entrepreneurs) article on American business news website Bnet this summer. Heffernan argues you need to stop working 60-hour weeks – it will make you more productive. Do you agree?

Ted Baker

Ted Baker, the rule-breaker

- Margaret Heffernan

Are there any business orthodoxies left? I sometimes wonder. Especially after talking to entrepreneurs who seem to take pride in flouting them. No-one is more proud of his multiple heresies than Ray Kelvin. Ray who? The man that is Ted Baker.

Are you a bystander business?

- Margaret Heffernan

Behind the smoke and mirrors of climate change: you can’t make a difference without paying a price.

Sturdy foundations

- Margaret Heffernan

Will the ill wind that’s blowing leave your business vulnerable, or expose its sturdy foundations? 

Slow down, entrepreneurs!

- Margaret Heffernan

A downturn is the best time to take your foot off the accelerator and enjoy life in the slow lane for a while. 

Nurture the green shoots 

- Margaret Heffernan

Today’s struggling start-ups may be tomorrow’s boom-time success stories. Cut them a little slack.  

Recession's ancient history

- Margaret Heffernan

We’ve seen recessions before. So, take a deep breath and get on with it. You will survive this.