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Farewell Rampant Rabbit

by Kate Pritchard - Wednesday, 4th June 2008 - (1) comment

Farewell Rampant Rabbit

Just a few days ahead of opening the new Ann Summers flagship store on Oxford Street, chief executive Jacqueline Gold says she wants to relegate the sex toys in favour of a more upmarket, family-friendly image.

“I don’t want sex toys in the front half of stores,” she says. “We have families walking past.”

Gold took over the reins of the business from her father in 1987 – and has since been credited with liberating women between the sheets and building a £112m-turnover empire.

By softening the store’s raunchy image and opting for a more “boudoir feel”, 47-year-old Gold hopes to pull in a much wider range of customers – and defy the slowdown on the high street.

Picture source

1 Comments

June 05, 2008 10:28am
Anne Says:

It's not much of a shift - as I recall thye have never (been allowed to?) display/ed sex toys in the front half of the shops - they are always relegated to the back or the basement.

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