Jewel purpose

by Matthew Rock - Friday, 31st August 2007 -

Barbara Snoad of uber-trendy jewellers Theo Fennell is taking one of the UK’s most glamorous brands into new markets.

With landmark outlets already in Harrods and Selfridges, the £25m-business is looking further afield, notably in the key US market, but also in Dubai, Moscow and Hong Kong. So how to ensure success?

Harrods has been crucial in establishing a reputation with an international clientele, says Snoad, who was speaking at a Real Business/HSBC Editors' Lunch where we brought together small and mid-sized companies with an eye on the global market.

And the credibility of a New York launch could accelerate the brand’s penetration into Asia. “Your strategy must be clear, and you need a different structure for different markets,” she advises. “Ensure you have the right partner when moving into new markets; and don't try to go it alone in Russia.”

If you run a UK company that's expanding overseas and would like to meet other globalisers, then why not join us at one of our nationwide roadshow of Editors' Lunches? To find out more, email Joanna Cox on jc1@caspianpublishing.co.uk

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