Peter Knight
Peter is the founder and chairman of Phoenix, a creative agency located in a Victorian chapel in Leatherhead. His background is in sales and marketing in the house-building, estate agency and financial services sectors. His book, HEMP: The Highly Effective Marketing Plan, was published in 2004 and is now available in eleven languages. You can learn a few more quirky things about him at phoenixplc.com
The art of extraordinary customer service
A boutique hotel in Leeds. American Express. Hilton Hotels. Pharmaceutical firm IDIS. Peter Knight gives four examples of outstanding customer service.
Published 7 days ago by Peter Knight.
The human touch is more important than ever
Competitive pricing is important, but not at the expense of good, old-fashioned customer service.
Published 79 days ago by Peter Knight.
Why very few customers matter
Make like Gordon and David and concentrate on your vital minority.
Published 114 days ago by Peter Knight.
How to get more customers (and influence)
Now that we’re out of recession, it’s time to focus your energy on the widening circle of influence.
Published 178 days ago by Peter Knight.
Butterfly effect
Every action has a consequence. How will today’s decisions affect your business tomorrow?
Published 1 year ago by Peter Knight.
Don't be afraid to flop
Does your business need a boost? Perhaps a good old flop will take you to new heights.
Published 1 year ago by Peter Knight.
Business struggling? Roll up your sleeves and get stuck in
There’s only one way out of this mess: hard work. So stop waiting for a quick fix and get stuck in.
Published 1 year ago by Peter Knight.
Gear up for the upturn
You can’t fight the recession. Stop wondering when it’ll end and start planning for the upturn.
Published 1 year ago by Peter Knight.
Stop fretting, start fighting
Don’t wallow in recession gloom. This is the time to get back in the trenches and reinvent yourself.
Published 1 year ago by Peter Knight.
Adjust your marketing plan. Today.
Don’t muddle through the financial mire. Recession proof your marketing plan now.
Published 1 year ago by Peter Knight.
