How to survive a recession/downturn/slowdown
Wednesday, 23rd January 2008
by Matthew Rock
Whatever the precise definitions, the climate for SMEs, entrepreneurs and small companies will get tougher. Here's our survival guide.
Leave the economists to fret over the precise definitions, the rest of us need to come up with some plans.
Here are some proven strategies from real entrepreneurs about how to shape your business to meet an economic downturn. We'd be interested to hear your own experiences, too:
Make your marketplace downturn-proof
Repackage your product/service; and don't be dependent on one customer