Fraser Doherty
SuperJam's Fraser Doherty on his first job selling bacon, driving a camper van, and being Scottish.
Fraser Doherty
Founder of SuperJam
Name: Fraser Doherty
Age: 22
Company: SuperJam
Company turnover: £1m+
First job: Selling bacon door to door for an eccentric bacon entrepreneur who taught me all about customer care, selling and running a small business.
Dream job: One day I will open an ice cream shop – what's happier than ice cream?
Car: 1971 VW Camper Van
Economy, business or first class: Economy, I'm Scottish...
Most extravagant purchase: The camper van!
Most-played song on your iPod: Keep A Secret, by Whitest Boy Alive
Best business book: Business as Unusual by Anita Roddick. I love the idea that business can also be protest.
Worst business moment: Being turned down by Waitrose at 17.
Proudest business moment: Buying the first jar of my own jam from Waitrose.
Your business mentor: Kevin Dorren, Dietchef.com. He's been giving me advice about supermarkets and building a brand since I was about sixteen.
Next big thing: We just launched on QVC so have big hopes for that, as well as launching in North America and Australia later this year.