At the heart of every business is the technology that backs it up, and not enough are able to access the fast and reliable broadband internet connection that is necessary. Real Business Broadband is a nationwide campaign shining a light on the uneven distribution of superfast services. It brings together the small and medium-sized businesses currently being underserved and the telecoms companies charged with making services fit for purpose. The campaign will not rest until every British business is able to access the connection it needs – and deserves.
Faster and faster broadband speeds have been a staple of industry talk for as long as I can remember. It’s defined the copper debate for years, and provided pretty much the entire context for FTTP demand – but now we’ve started focusing on service innovation.