With so many acronyms to juggle as a business owner, it’s easy to get confused, which is why we’ve produced a guide on the difference between ERP and CRM.
Sales & Marketing
For existing small retail businesses, Scottish SMEs and tech startups, or entrepreneurs thinking of taking the plunge and starting their own business, using a global digital and physical infrastructure like Amazon’s is a quick way to grow and succeed.
In keeping with our goal of being different, this month we were delighted to be awarded the esteemed D&AD Wood Pencil award for our 2016 company rebrand, which sought – amongst other things – to reflect the way our business and identity differ from those of our industry competitors.
It’s time for companies to stop making assumptions about customers behaviour and interests, and start making use of location insights.
For the last 20 years, brands have followed consumers around the internet, surfacing spammy retargeting ads for products they already have. This kind of “personalisation” has been driven by a use of browser cookies and mobile IDs – and needs to end. Instead, all hail permission-based marketing.
On the surface of it, neuroscience and the need for effective branding appear poles apart. The reality is that there is an important and decisive connection.
Don’t be scared to think innovatively and open-mindedly, and consider the impact of your actions on stakeholders. Most importantly, being ethical is key for successful marketing!
English model and actress Kelly Brook has partnered with crisps brand Pringles to provide Londoners with a unique “flavour experience”.
After spending time on a new visual look for her business, TaxCalc CEO Tracy Ebdon-Poole got thinking about why brand identity is a daily task.
Card spending in the UK has spiked by over a quarter in just two years, positioning Britain as the home of online shopping.
Every organisation talks about the importance of customer focus, but how do you put this into practice? Richard Blanford and his team at Fordway are seeing results from a series of changes across the organisation.
Most businesses have a defined and focused target audience. And an effective marketing strategy for that group poses a challenge for any company, and for Office Space in Town, the challenge is greater.