In today’s highly competitive, digitally-powered marketplace, the temptation for any business can be to “get out there” with a splurge of marketing activity to build profile and presence. But one of the most important things to do is step back and try defining your brand.
Sales & Marketing
Film and music stars are seemingly discontent with the millions they make from their day jobs, as there is no shortage of celebrity alcohol brands on the market.
Thanks in large part to social media, our expectations of business have shifted dramatically. We now search for a more meaningful relationship and less of a sales pitch – and who best to explain how to offer both than Jungle Creations’ Jamie Bolding, whose dedicated Facebook page ranked number one in May.
The digital world can help to make a business’ reputation, so it’s important to get customer service right, just as it was before the technology boom.
The terms “content marketing and “content strategy” are too often used interchangeably. Perhaps that’s why the overwhelming number of bosses engaged in content marketing do so without addressing the why and how of their content initiatives.
The appeal of being able to tailor your communications to offer the personal factor to numerous prospects – without investing the vast resources needed to make each feel like they have your undivided attention – is hopefully obvious.
World domination is something we all secretly dream about. Most are content to carve a mark in one specific area, after all, but analysis of the top six brands shows what you could be doing to garner more attention from across the globe.
An updated Google algorithm, dubbed Freddie Krueger in response to its nightmarish nature, has continued the search engine’s conquest to penalise revenue before experience.
The loyalty of football fans has long been the envy of companies, with many strategising how to replicate this success. So we took a look at what lessons the newly-crowned branding King of football, Real Madrid, has to offer.
His is a business located in a very competitive market, but Mike France has some useful advice on thinking different for those in a similar situation.
While the modern day business leader is always on the run, there is still a lot to be said about what can be produced off the back of effective meetings.
With so many acronyms to juggle as a business owner, it’s easy to get confused, which is why we’ve produced a guide on the difference between ERP and CRM.