Instagram’s user base is growing at speed and passed the 600m user mark in December 2016. But how to use Instagram to your advantage as a small business?
Sales & Marketing
Gaining experience by utilising agency support on the tech side early on, Adam Twidell explains why this approach is now feeding down into PR and marketing.
Business leaders with experience of London Underground advertising share their advice – touching on messaging, price and why it’s possible to measure ROI.
As one of the most engaged and influential audiences out there, Exterion Media reveals why London Underground commuters are great targets for new brands.
Disney’s Beauty and the Beast is soon released as a live-action adaptation, so travel business HomeAway has made a majestic marketing move to mark the return of the romantic fantasy musical.
For a consumer brand like Christopher Ward, having an advertising strategy that provides evidence of success or failure is key for Mike France and his team.
As his business grows and its reputation in all channels becomes increasingly important, acts of kindness are foremost in the mind of Steve Byrne.
Google’s research into the Zero Moment of Truth revealed many important lessons, but none more important than business owners needing to be aware and prepared for whether they are focused on B2B or B2C.
When it comes to online advertising, there’s a right way and a wrong way, so David Harvey at Altair Media has highlighted the dos and don’ts when marketing your business on the web.
Timothy Armoo has a world domination mission for his Snapchat-based advertising business Fanbytes, which the 21-year-old serial entrepreneur and computer scientist will achieve by fending off the competition – “old people”.
As many of us overindulged during the festive season, embracing a clean living lifestyle seems like a way out in January, so we’ve spoken with UK firms capitalising on the trend.
If you’re trying to grow your business organically you’ll need to make sales (and lots of them!) to become successful. If you’re a funded firm, you’re likely to need to make even more sales to keep the hungry VCs off your back and provide the return they crave! This will require a healthy dose of founder selling.