A focus on excellent customer service is precisely the competitive edge that SMEs can make use of to stand out from the crowd.
Sales & Marketing
When it comes to achieving success, there is no lack of advice to be found across the Internet. But when you ask any one entrepreneur, there’s never a sure-fire combination that will quickly get you to the top. This is especially so if you’re trying to create effective advertisements.
For some small business owners it can be hard to move away from the consumer mindset – here are some tips on how to negotiate as a business.
Despite the rise of influencer marketing, we live in a world where disinformation is now a frequent issue across many forms of media, which is a topic that has certainly been in focus over the past few months.
There’s no denying that YouTube success for brands and individuals has played a pivotal role in the growth and take-up of social media throughout the world.
The entertaining of clients might have developed a bad rep, but Simon Whitehead believes it important enough to make a key business resolution for 2017.
Opportunities abound in the realm of physical retail, and previously pureplay online brands are starting to recognise that. The transition might not be easy, but following some simple steps will ensure it’s worthwhile
Increasingly businesses are under pressure to sell to the cashless consumer. How can you keep up with the changing payments landscape?
Cereal business Kellogg’s has announced it will invest £10m into marketing it’s oldest brand, Corn Flakes – part of a bid to drive social media engagement.
Massimo Fubini, CEO of Contactlab, highlights how luxury brands can pave the way for other businesses.
Through tribal marketing you’ll find your brand a cult following, like that of a football fan following his/her team. Here’s how you can replicate that loyalty.
From social media to TV advertising, there are countless ways to boost your company’s brand – but what about sports sponsorship as a way forward?