English model and actress Kelly Brook has partnered with crisps brand Pringles to provide Londoners with a unique “flavour experience”.
Sales & Marketing
After spending time on a new visual look for her business, TaxCalc CEO Tracy Ebdon-Poole got thinking about why brand identity is a daily task.
Card spending in the UK has spiked by over a quarter in just two years, positioning Britain as the home of online shopping.
Every organisation talks about the importance of customer focus, but how do you put this into practice? Richard Blanford and his team at Fordway are seeing results from a series of changes across the organisation.
Most businesses have a defined and focused target audience. And an effective marketing strategy for that group poses a challenge for any company, and for Office Space in Town, the challenge is greater.
Consumers place a lot of trust in retailers when making online purchases, especially when it comes to keeping their personal details secure.
British bakery chain Greggs has created a new senior position to help shape the direction of the company, Real Business was told, as it seeks to dominate the food-on-the-go market.
The global luxury car market has been untouched by the financial crisis, but in order to post further growth vehicle companies are upping the ante in terms of customer experience and advertising, bringing in the likes of Ellie Goulding and Mark Ronson for endorsement.
It’s one of the great business truisms that although we all want to buy things, we don’t necessarily want to be sold to. We want choice, clear information about those choices, and then we want to make our own decisions.
Last month I discussed our approach to our annual budget, one aspect of which is considering how much we spend on sponsorship and influencers to engage with the Christopher Ward brand.
Five million businesses now actively advertise on Facebook, prompting the social network to mark the milestone with additional support for SMEs.
An in-showroom beauty salon has been opened in an Audi dealership as it looks to turn up the luxury experience for customers.