Anna Frankowska is a pro when it comes to planning a night out, as proved with her party app Nightset, but one university deemed it “too laddish” and invoked a ban – a move that worked in her favour.
Sales & Marketing
Jan Cavelle has a look at modern-day marketing strategies and argues that data-driven decisions are crucial when targeting Millennials and Generation Z.
A good content strategy will allow you to partake in real-time marketing – the ability to deliver on-brand messages even when, as Oreo demonstrated at the Super Bowl, the lights go out.
When it comes to putting a new product on shelves, brands have less time than ever, but don’t panic – it’s hard, but not impossible.
Think yourself a bit of a Jeremy Clarkson? If so you’ll love this infographic, which reveals the world’s most expensive classic car sales.
Taking your company’s content marketing efforts to new heights comes with a few challenges – some of which have been revealed by author Rebecca Lieb.
The world has changed so much, adding mobile, social, and digital channels to the mix. The old school vision of an agency just doesn’t work any more.
The modern-day obsession with brand ambassadors make sense – they help sell products. But what happens when things don’t go according to plan?
Britain’s love for the luxury car is on the rise, with registrations increasing by almost a third since 2014, while super luxury is also growing.
It may be counter-intuitive but entrepreneur Richard Blanford finds that the summer holidays are a good time to sell – but you have to know products.
Having built and ran a variety of different companies, Jan Cavelle thinks the humble salesman is worth more than the economy gives them credit for – it’s just a case of better training.
Earlier this month ASA introduced new guidelines to try and help brands address the issue of gender stereotyping in advertising. Jamie Williams, account partner at isobel, gives opinion on the matter.