Consumers place a lot of trust in retailers when making online purchases, especially when it comes to keeping their personal details secure.
Sales & Marketing
British bakery chain Greggs has created a new senior position to help shape the direction of the company, Real Business was told, as it seeks to dominate the food-on-the-go market.
The global luxury car market has been untouched by the financial crisis, but in order to post further growth vehicle companies are upping the ante in terms of customer experience and advertising, bringing in the likes of Ellie Goulding and Mark Ronson for endorsement.
It’s one of the great business truisms that although we all want to buy things, we don’t necessarily want to be sold to. We want choice, clear information about those choices, and then we want to make our own decisions.
Last month I discussed our approach to our annual budget, one aspect of which is considering how much we spend on sponsorship and influencers to engage with the Christopher Ward brand.
Five million businesses now actively advertise on Facebook, prompting the social network to mark the milestone with additional support for SMEs.
An in-showroom beauty salon has been opened in an Audi dealership as it looks to turn up the luxury experience for customers.
New research has revealed that one-in-five British consumers boycott brands on the back of what is perceived to be a scandal or negative press.
As research finds consumers welcome communications that play on their sense of curiosity, how can brands create campaigns that evoke a sense of exclusivity or confidentiality purely as an engagement tool?
The UK grocery market is an exclusive club. And while the sector is booming, it doesn’t necessarily pay off if you’re not one of the giants.
When the new look Consumer Rights Act was introduced in 2015, it gave birth to a world where the customers have the power. The “biggest shake-up” in consumer rights laws in a generation saw UK consumers have more rights and protection after they’ve purchased goods and services, than ever before.
We need to start thinking of content marketing as more than just a buzzword – and Skilled.co came up with 55 reasons why.