Criticism of Uber’s redesign has been widespread, but most has focused purely on the superficial elements: people don’t like the image, it’s not clear, and the different versions for different countries are confusing etc. But that’s not the main issue.
Sales & Marketing
Women’s fashion site Missguided crashed on 14 March – a result of a 50 per cent off sale sending customers wild. However, with transactions unavailable, shoppers were left frustrated and the company’s banter-based updates did little to placate customers.
With the London mayoral battle ongoing, Boris Johnson is preparing for a handover, which means the end of #AskBoris. His final Twitter Q&A session with the public has now taken place, so we’ve combed through the chaos to highlight the craziest questions he answered, and ignored, during the last social media confab.
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While on one side a business can’t really claim to have made it unless someone out there has created a gag Twitter account to poke fun at said named company, there is a danger that these channels can do serious damage to a brand.
Twitter is ten years old on 21 March. At first, only a few people got the point of it, but throughout the decade it has become a place for revelations, revolutions and many indiscretions. It’s easy to see why – so we took a look at some of the platform's most iconic moments.
You may wonder what a dog walker knows about social media. It's part of a previous life, but this background has proved very useful in our business's growth.
Looking at the Warc 100 class of 2016 – an annual ranking of the world’s best marketing campaigns and companies according to business impact – it is clear there are a number of themes that emerge.
James Constantinou is the founder of Prestige Pawnbrokers, a business headquartered in London’s Hatton Garden – the UK’s diamond centre. With the enterprise featured on Channel 4 show Posh Pawn, we’ve profiled Constantinou as part of our Business Class section to learn more about the luxury lending specialist.
Budget airline Ryanair plans to concentrate on luxury as a new avenue of business growth, providing a private charter service for corporate and group bookings in a bid to win over high fliers.
Fred Joseph, COO of S4M offers some takeaways for planning and executing campaigns for the mobile era.
Search marketing sometimes gets a bad rap – and sometimes with good reason. But here are a few tips that will help your business unglue itself from the common "tick-box" strategy.
It's been suggested by two-thirds of marketers that senior leaders fail to gain maximum value from their brands due to a lack of understanding – and it's damaging business.