Pornhub and RedTube are offering up $100,000 worth of advertising space for entrepreneurs and their startup businesses, slots which reach a reported 90m daily visitors.
Sales & Marketing
As the saying goes, the customer is always right. But what if your customer doesn’t know what they really want because you haven’t exhausted all of your options? Maybe it’s time to dish up some swordfish.
It’s fair to say that brand loyalty is the holy grail that businesses strive for, with the hope they will be able to woo customers and live happily ever after. However, it’s not as simple as that – it turns out there are four types of brand loyalty, which means there is no room for complacency.
Visiting a company’s website, only to discover it possesses no social media channels, can be frustrating and bewildering in this day and age. And for firms looking for global growth, the trend of digital export is one that should be grasped with two hands.
In 2015, hoping to boost awareness for his brand, Jimmy’s Iced Coffee founder Jim Cregan rapped about how he made his drinks – and is now hoping a second rendition will inspire the next generation to follow suite.
In what has been called a long-term global partnership, British firms Aston Martin and Hackett plan to create a new line of “exclusive luxurious clothing” for autumn/winter 2016.
In the same way parent company Facebook has become a DIY service hub for companies over the years, Instagram has now introduced new tools including business profiles, which will provide account authenticity and direct B2C communications.
While all change in your business environment begins with yourself, it’s important to know what you’re changing in response to, and how your business fits into the bigger picture.
Our lives are governed by an intrinsic, almost mystical-like force that influences and informs most of our decisions. Don’t believe me? Take a look in the mirror. This “invisible influence” inspired what clothes you wore today, what car you drove to work, and even where you ate for lunch. It’s called social influence. And it’s an omnipresent force in your next customer’s shopping decision.
Today’s consumers expect relevancy in the messages they receive. They also expect a customer experience that feels tailored to them – and your ideal client is no different.
Social media has meant that businesses no longer have set opening and closing times, with brand pages on social networks such as Facebook, Twitter and Instagram accessible 24 hours a day.
With the rise of platforms such as Instagram, Pinterest and Snapchat, internet users now have on average 5.54 social media accounts each. For businesses, social media provides rich opportunity for customer engagement by increasing awareness and building their brand personality.