Instagram has more than doubled its advertiser headcount in the past six months, as it has reached the milestone for 500,000 a month.
Sales & Marketing
At the Packaging Innovations show in London’s Olympia, I headed along to hear the seven essential elements packaging departments must embrace to create value, from AVA Packaging’s Alison Vincent.
Ella’s Kitchen is a world-renowned baby food brand and two-time winner of the Amazon Growing Business Awards – the business scooped the award for International Business of the Year 2011 and the Customer Excellence Award 2009.
There's one question everyone seems determined to answer these days: “Why are company values so important?” The answer most shouted about suggests they are the proverbial keys to the cultural kingdom.
I am often asked, “What’s more important? New customer acquisition or client retention?” The short answer is client retention, because it costs less to retain a client than to acquire one, and those loyal clients will do the lion’s share of marketing for you –but it’s not that simple.
When growing a company, it stands to reason that you should want to talk about all of the exciting and wonderful things your business and team are doing, that’s exactly what you should be doing, in fact. However, when speaking with the media during interviews, there are three mistakes you’ll want to avoid.
Attempting to make its presence at New York Fashion Week one to remember, Ralph Lauren introduced a runway-to-retail concept to showcase its women’s September collection and simultaneously made the goods available for sale worldwide.
Following acquisition last year, online cleaning service Hassle.com has now pushed into 11 new cities across the UK. The company’s MD Sam James has told Real Business that growth and awareness will be achieved with a voice that is both fun and memorable – two things you wouldn’t usually associate with chores.
Building on the 2015 launch of its online learning programme Blueprint, Facebook has had over one million course enrolments from SMEs and agencies, prompting it to evolve the programme further with launch into educational establishments and more.
Many businesses and management teams struggle to define brand purpose and attract top talent. But what if the answers you’re looking for could be found by listening to an iconic US rock-band from the 60s?
As a new standalone category in this year’s Amazon Growing Business Awards, we take a look at what Consumer Business of the Year will be aiming to uncover – assessing why the consumer space has become so attractive for entrepreneurs, investors and management teams across the board.
It’s that time of year again – the summer holidays are drawing to a close and parents up and down the country are looking forward to a little more peace and quiet as they ship their kids back to school. But what does the changing season mean for businesses?