It’s a nightmare scenario for any company, there’s been a mistake with a customer order and instead of making an enquiry with your customer service team, the customer has taken to their social media accounts in a rage. Within minutes, it’s no longer an isolated incident but a customer frenzy.
Sales & Marketing
Andrew Burgess, founder and CEO of equimedia, explains why attribution marketing is needed to drive business success across all sectors .
With the high profile collapse of BHS, and high street footfall falling year-on-year, these are worrying times for UK retailers. But what if they could predict approaching woes ahead of time and take evasive action?
Real Business is currently in attendance at the Sage Summit 2016 in Chicago. Kicking off day one in a memorable fashion to set the tone for the week, former American football star and Super Bowl-winning coach Mike Ditka led the grand opening of the event, which is set to have 15,000 entrepreneurs in attendance.
One of the biggest challenges CEOs face is building and then maintaining their personal brand. With that in mind, Safwan Hak, founder of 9Sharp, unveils some key strategies that could be used to develop and maximise your digital identity.
Starter brands are finding the UK online retail market an increasingly tough space to sell their products in. Specifically, within the consumer electronic accessories area, the saturation of the market is one of the main reasons for this.
Nowadays it's no longer good enough to simply make a few posts on social media or write some blogs for your website – digital marketing departments are now constantly under pressure to measure their return on investment (ROI).
What separates a good sales team from a great one? According to Real Business columnist Jan Cavelle, it's the ability to cope during tough times.
In today’s super-connected, always-switched-on world, businesses of almost any size can reach markets and customers abroad with unprecedented ease. Technology has acted as the great leveller in this area, opening up global trade that was once the exclusive preserve of large multi-nationals.
With season six of HBO’s Game of Thrones finished, normality can resume. So, assuming you don’t own a fire-breathing dragon or wield a sword to get your point across, we’d like to present to you the six tips to conquer the world of online selling, as inspired by the beloved TV show.
Pay-per-Click (PPC) advertising, like Google AdWords, can be an amazingly powerful tool for sending interested, relevant visitors to your website. However, it’s easy to get wrong – and without careful thought and implementation it can end up being an expensive exercise for small businesses.
You can have the best product or service in the world, but if no-one knows about it then how will you make any sales, or even test if it is something that people are willing to pay for?