Gary Lyons, managing director at online storage box retailer Plastic Box Shop, shares his thoughts on how to remain competitive in a saturated market.
Sales & Marketing
From securing potential investment through to attracting new customers, PR is essential to business growth – and here's how you can do so without going overboard with money.
We at Ingenuity recently organised an event chaired by Lions Festivals CEO Philip Thomas (operator of Cannes Lions Festival). He spoke to an array of global brands about the power of creativity in marketing – here are the key takeaways.
Retail has undergone some of the most significant changes in the sector’s recent history. With the news of high street retailer British Homes Stores (BHS) filing for administration and House of Fraser now seeing a third of their sales being driven by ecommerce, retail is facing its biggest crossroads since the rise of the internet.
Instagram’s official marketing material claims that its new logo is designed to reflect how the app has transformed since its creation. Once a simple tool that allowed users to apply filters to photos, in recent years it has become much more than this – but was a logo change the right way to showcase that?
Merchandising needn’t be a trade off between gains and losses, and overcoming the fundamental conflict between finite real estate and infinite merchandising options means taking a unified approach and targeting down to ever more granular customer segments.
Marketing is having a bit of a “moment”. Today we live our lives on a multichannel, nonlinear journey that can be broken down into multiple instances of consumer intent.
The average bride will spend £301 on beauty for their wedding, according to Brides magazine, and some will spend even more. That’s because, when it comes to a bride on her wedding day, nothing short of perfection is acceptable – a lesson that can be adapted for customer service across sectors.
The rapid rate of returns over the past year has resulted in strained profit margins and operational activities for Britain’s retail SMEs, as consumers have begun abusing the opportunity to return items for free when shopping online.
Today, Britain is lucky to enjoy an envious reputation abroad with the demand for its products continually rising. Food and drink is a main driver of this with British produce now being enjoyed in over 150 countries worldwide and 2,500 companies successfully selling home-grown food overseas. British brands should take advantage of heritage and capitalise on export opportunities.
The importance of data has been highlighted everywhere, but without overcomplicating the issue for SMEs, you only have to look at Tesco’s obsession with avocados to see monitoring your numbers can have a remarkable impact on your business and its ability to blaze a trail as an innovator.
At the age of 24, Leon Emirali was appointed to the executive board of a top 120 PR agency and had a six-figure income through salary and asset growth. Less than 12 months later, he packed in the luxury to co-found a media agency from scratch.