When Neil and Laura Westwood appeared on BBC2’s Dragons’ Den with their pitch for Magic Whiteboard, four out of the five dragons wanted to invest. They’ve since gone from cottage industry to mass production – and had to learn a lot about marketing along the way.
Sales & Marketing
The Competition and Markets Authority (CMA) has recently suggested supermarket prices and promotions “have the potential to confuse or mislead consumers, which could be in breach of consumer law”. We took a particular look at how Asda’s pricing tactics may be a ticking time bomb for the sector.
Have you ever thought about the medium of video when it comes to your business? Well, if you haven't, there’s no better time than the present. Whether it's business-to-business (B2B) or business-to-consumer (B2C), there are many ways that you can use video to your advantage – here are a few.
After RKCR/Y&R revealed what Brits deemed to be the English brands that most represented the nation's identity, we took a look at the history behind those mentioned.
Having lost its way when it came to branding, Domino’s assessed the situation and called for back-up. As if that wasn't enough, the company has shown all firms the true meaning of customer satisfaction – by delivering to one ravenous customer during a serious moment of need.
Qing Wang, professor of marketing and innovation at Warwick Business School, revealed five reasons why the Queen is a distinct advantage for UK business following her recent research of Chinese consumers in 13 cities covering five regions of China.
The forthcoming General Data Protection Regulation (GDPR) will mean that all businesses operating within the UK & EU, whatever the size, will soon have to adhere to much tighter rules about data protection.
The importance of delivery for retailers appears to be obvious; when the customer purchases an item, it needs to be delivered to them. While this is indeed correct, it portrays delivery as a side consideration on the e-retailing process, which is wrong.
There must be a thin line between innovation and madness because Adam Aron, the new CEO of cinema group AMC Entertainment, revealed a ludicrous plan to allow texting in cinemas – the one sacred place that customers go to be relieved of communication with the outside world.
A Cornwall-based retreat formerly owned by Kate Winslet has been placed on sale for £400,000, more than double the price she paid for it following the success of blockbuster Titanic.
For any organisation looking to set up a new online business or expand an existing one, there are a host of challenges to overcome – failure to tackle these factors can result in companies looking unprofessional and falling foul of consumer protection law.
The UK’s digital advertising spend has surged at its fastest rate in seven years, with companies increasingly eager to reach consumers via the web now that 8.3 connected devices can be found in the average UK home.