For an industry that always proclaims its delighted adoption of the new and innovative, marketing is actually filled with inertia. Businesses are notorious for sticking with tried and trusted methods of customer communication no matter what.
Sales & Marketing
There aren’t many businesses out there that actively incentivise staff to p%*s off existing customers and go aggressively in search of new ones, so why do health clubs like Virgin Active pursue this strategy with such enthusiasm?
Despite mild hysteria amongst Instagrammers, here’s why new planned changes to the Facebook-owned photo-sharing app presents huge opportunity for marketers.
It’s said that knowing your audience is key for business success. For some campaigns, like advertising food, condoms are a great way to grab attention of consumers and get messages across.
The simple and brutal answer to this question is that we chose to ignore the experience we deliver to our customers at our own peril. We all have one whether we like it or not, the choice is whether we manage it or not.
The online reviews market is a lucrative area as today’s savvy consumers are eager to hear feedback from peers before committing to sales. As such, ahead of summer holiday season, we’ve tracked down some of the business disasters that arose from TripAdvisor.
Have you ever found yourself hovering over the checkout button online as you’ve gone to buy something and thought, "Oh I won’t get it now, I’ll have a look around first?" By that point, that company will have spent a lot of time, energy and money driving you to their website, getting you to understand why you need it.
They’ve been accused of poor interest rates and snubbing businesses, but you can always rely on banks for great advertisements. We’ve rounded up ten of the finest promotions to grace British and American TV screens.
It pays to treat your customers nicely, and we’ve highlighted the businesses doing an excellent job of giving back to shoppers by revealing the world’s most effective reward schemes.
Growth hacking is about using good information and making creative decisions to spur the health of your user base, and giveaway campaigns are great for getting people talking about your brand. Real Business found the most successful – not to mention generous – stunts.
Trust is the linchpin of any successful business. But as we move to a digital society, businesses must learn to build that trust without the luxury of human interaction. We take a look at the growing importance of logo and design in the digital age.
As the world of ecommerce continues to grow, the importance of returns does too.