To stay ahead of the competition, you should ensure your unique selling point is solving a problem that customers are willing to pay for.
Sales & Marketing
How your business can improve sales figures by dropping the hard sell and what you should do in its absence to help ensure your long-term success.
Small Business Saturday sales for 2016 amounted to a spend of £717m – a growth of 15 per cent year-on-year.
New hospitality brand CitySuites sought to spread some seasonal cheer, and awareness of its luxury serviced apartments, by using a festive flash mob to reach business travellers.
This month we announced a unique new partnership with legendary British motor car manufacturer, Morgan Motors – a big step that required careful planning.
Having recently left London to take on a new post in my native New York, I thought it was about time I finally got involved as a Black Friday shopper first-hand and set out on the streets of Manhattan.
For many brands, a great customer experience needs to be delivered seamlessly throughout physical offices or stores, call centres and online, which will ultimately drive loyalty.
As 2016 reaches its end, Rob Hunter looks to the new year and reflects on why the pursuit of new business needs as much vigour as the very beginning.
The customer has never been more empowered than they are today. With so much choice and so many means of sharing good or bad experiences, businesses have to be able to handle digital marketing and capable of creating, coordinating and refining a range of experiences in the moment, across multiple touchpoints.
It’s unthinkable that a few years ago customer service was viewed as little more than back-office business administration. Times have changed – the internet, social media and sharing platforms like TripAdvisor mean customer experiences, whether good, bad or indifferent, are now broadcast to millions, while extremes of service can generate mainstream media coverage.
Britain’s small and medium-sized enterprises (SMEs) are under attack, with the unexpected perpetrators being their own customers and the country’s culture of late payments.
Taking advantage of Black Friday and Christmas sales is vitally important for jewellery firm Rocks & Co, as owner Debby Cavill reveals in her monthly diary.