It’s one of the great business truisms that although we all want to buy things, we don’t necessarily want to be sold to. We want choice, clear information about those choices, and then we want to make our own decisions.
Sales & Marketing
Last month I discussed our approach to our annual budget, one aspect of which is considering how much we spend on sponsorship and influencers to engage with the Christopher Ward brand.
Five million businesses now actively advertise on Facebook, prompting the social network to mark the milestone with additional support for SMEs.
An in-showroom beauty salon has been opened in an Audi dealership as it looks to turn up the luxury experience for customers.
New research has revealed that one-in-five British consumers boycott brands on the back of what is perceived to be a scandal or negative press.
As research finds consumers welcome communications that play on their sense of curiosity, how can brands create campaigns that evoke a sense of exclusivity or confidentiality purely as an engagement tool?
The UK grocery market is an exclusive club. And while the sector is booming, it doesn’t necessarily pay off if you’re not one of the giants.
When the new look Consumer Rights Act was introduced in 2015, it gave birth to a world where the customers have the power. The “biggest shake-up” in consumer rights laws in a generation saw UK consumers have more rights and protection after they’ve purchased goods and services, than ever before.
We need to start thinking of content marketing as more than just a buzzword – and Skilled.co came up with 55 reasons why.
Having already moved into the enterprise space through the creation of Amazon Web Services and Amazon Marketplace, the commerce company has created Amazon Business to meet procurement needs.
By offering their guidance to our non-tech entrepreneurs, the UK could see buy British the next leading trend.
Billionaire entrepreneur Elon Musk has announced plans to launch his own aftershave, simply called “Musk”, for men.