As his business grows and its reputation in all channels becomes increasingly important, acts of kindness are foremost in the mind of Steve Byrne.
Sales & Marketing
Google’s research into the Zero Moment of Truth revealed many important lessons, but none more important than business owners needing to be aware and prepared for whether they are focused on B2B or B2C.
When it comes to online advertising, there’s a right way and a wrong way, so David Harvey at Altair Media has highlighted the dos and don’ts when marketing your business on the web.
Timothy Armoo has a world domination mission for his Snapchat-based advertising business Fanbytes, which the 21-year-old serial entrepreneur and computer scientist will achieve by fending off the competition – “old people”.
As many of us overindulged during the festive season, embracing a clean living lifestyle seems like a way out in January, so we’ve spoken with UK firms capitalising on the trend.
If you’re trying to grow your business organically you’ll need to make sales (and lots of them!) to become successful. If you’re a funded firm, you’re likely to need to make even more sales to keep the hungry VCs off your back and provide the return they crave! This will require a healthy dose of founder selling.
This article is part of a series discussing how companies can become customer-centric, with the final piece focussing on enabling a sustained customer-centric culture and reinforcing the right behaviour.
Only two per cent of shoppers convert on their first visit to an online store; meaning brands need to be active in retargeting prospects where possible.
A focus on excellent customer service is precisely the competitive edge that SMEs can make use of to stand out from the crowd.
When it comes to achieving success, there is no lack of advice to be found across the Internet. But when you ask any one entrepreneur, there’s never a sure-fire combination that will quickly get you to the top. This is especially so if you’re trying to create effective advertisements.
For some small business owners it can be hard to move away from the consumer mindset – here are some tips on how to negotiate as a business.
Despite the rise of influencer marketing, we live in a world where disinformation is now a frequent issue across many forms of media, which is a topic that has certainly been in focus over the past few months.