Cereal business Kellogg’s has announced it will invest £10m into marketing it’s oldest brand, Corn Flakes – part of a bid to drive social media engagement.
Sales & Marketing
Massimo Fubini, CEO of Contactlab, highlights how luxury brands can pave the way for other businesses.
Through tribal marketing you’ll find your brand a cult following, like that of a football fan following his/her team. Here’s how you can replicate that loyalty.
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From social media to TV advertising, there are countless ways to boost your company’s brand – but what about sports sponsorship as a way forward?
A payments strategy is really important to ensuring the continued growth of your company. Card payments are the future – find out how you can get on board.
In an era of email, Slack, Skype and Google Hangouts, I’m a great believer that meeting face-to-face increases the chances of striking a deal – and I’m not alone.
Every day, small and mid-sized independent e-retailers get up and get ready to do battle. SMEs know the opportunity is there to survive, even thrive, but it entails being able to compete with retail giants.
In the third of a four part series, global recruiter Michael Page and sales training business SalesGym 360 tackle the tricky topic of how salespeople can improve their forecasting skills.
I’ve looked at the New Year ahead and what all businesses can do to ensure they have an effective sales plan to guide them in 2017.
At a particularly busy time of year for her business, as shoppers try and find that last-minute Christmas present, Debby Cavill reflects on the last year.
When it comes to looking at 2017 retail predictions, we must first recognise the retail landscape is a changeable place that requires forward planning.
When it comes to marketing your brand, where exactly does TV advertising fit into that agenda? We’ve heard from leaders of brands including Secret Escapes and Oppo about how they feel.