Advertising

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How to get the most out of your digital ad spend

In the first half of 2016, digital ad spend hit £4.78bn: a 16.4 per cent rise on the second half of 2015, and the highest increase for two years. Mobile spend alone hit £802m – beating out PC and tablet spend (£762m) quite comfortably – and now accounts for 36p of every pound spent in this channel.

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