Advertising and marketing provide your business with access to a much larger pool of customers, but when is the right time to engage a media agency?
The number of Instagram advertisers has grown from 500,000 in September 2016 to more than one million, the image-based social media platform has revealed.
Since the dawn of the internet age, businesses have faced the constant challenge of incorporating the world’s ever-evolving tech trends into their daily operations.
Funny advertising campaigns often seem to be the most memorable. So with the help of Exporta we unveil marketing stunts that garnered wide-spread attraction – even if it was for the wrong reasons.
Business leaders with experience of London Underground advertising share their advice – touching on messaging, price and why it’s possible to measure ROI.
As one of the most engaged and influential audiences out there, Exterion Media reveals why London Underground commuters are great targets for new brands.
Timothy Armoo has a world domination mission for his Snapchat-based advertising business Fanbytes, which the 21-year-old serial entrepreneur and computer scientist will achieve by fending off the competition – “old people”.
Hailed as a “truly momentous decision” by transport secretary Chris Grayling, the government’s go-ahead of Heathrow’s third runway has delivered a succinct and clear message to global brands and advertisers – that the UK is open for business.
As 2016 reaches its end, Rob Hunter looks to the new year and reflects on why the pursuit of new business needs as much vigour as the very beginning.
In April 2016, CareerCast unveiled the worst jobs in the UK based on environment, stress, income and industry outlook. Working in the media sector, as a disc jockey, pest control worker or firefighter, were top contestants. But the recently deemed “worst job in Ireland” seems to outrank them all.
The Advertising Standards Authority has announced rules forcing broadband firms to quit false advertising.
In the first half of 2016, digital ad spend hit £4.78bn: a 16.4 per cent rise on the second half of 2015, and the highest increase for two years. Mobile spend alone hit £802m – beating out PC and tablet spend (£762m) quite comfortably – and now accounts for 36p of every pound spent in this channel.