What happens to a firm’s web analytics data when a potential customer decides to take a phone number from an ad and call? It’s a question answered by Carl Di Cicco, managing director of EMEA, IOVOX.
Simon Douglass is an entrepreneur with a background at Google. He understands that for a small business to be successful, you’ve got to fight your corner and remain flexible.
In today’s competitive landscape, the best CFOs help corporate leaders make more informed decisions. As such, their role has evolved.
Access to increasing levels of customer data has been a real game changer for businesses in recent years, but will it be possible to remain more personalised in an age of privacy?
Exploring how increasing customer expectations are driving data and analytics to the forefront of the business conversation and offering a competitive edge.
For a consumer brand like Christopher Ward, having an advertising strategy that provides evidence of success or failure is key for Mike France and his team.
Data projects have huge business value potential, which we will continue to see in the short, mid and longer term, but how can they be used to derive this value properly?
The data discussion continues, but the debate can fall on deaf ears. To clear up any misgivings SMEs may have about the method of technical strategy, Real Business secured some hot Corporate Insights on the topic from Trainline.
Rafael Cortes, head of marketing at Foehn, analyses the the cost and efficiency gains that can be achieved by integrating cloud technologies – freeing up teams to pursue that sought-after growth.
As a virtual newcomer to marketing communications, social media’s impact is evolving all the time. Rather than an easily measurable existing tried and tested marcom such as DM or advertising, how can we make it work for SMEs? Gavin Hammar, founder of Sendible, explains how.
Today’s companies are coming to terms with the era of “big data”. At some point today, you’ve likely come face to face with data. Whether big or small, in a desktop excel file or the cloud, the influence of data on daily life cannot be ignored.
As digitisation continues to revise the rules of business, it is getting harder for firms to identify competitors. Not only are startups popping up left, right and centre, but well-established industry leaders are expanding beyond traditional industry sectors and regions.