Audience

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Tips to draw the right audience to an event

You are hosting a fundraiser for rebuilding the city opera house but you’ve been posting advertisements around dive bars and in local indie music publications. Very few people attended and the ones who did, left after realizing it was a fundraiser and not an opera house themed party.

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HR & Management
Wakey! Wakey! How to stop your audience nodding off

So you’ve decided to lay on a conference. Brilliant idea. But avoid the temptation to copy other conference programmes, many of which are dry, formulaic or give too heavy a sales pitch. Remember: these days people are time-poor but rich with choice so when you bore your audience, they feel ripped off!

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