The modern-day obsession with brand ambassadors make sense – they help sell products. But what happens when things don’t go according to plan?
Say what you will about your product, but the consumer will be more willing to trust their friends' feedback than a marketing campaign – here's how businesses can grab hold of that trend to harness the power of the peers.
Beyonce Knowles leads global list of the top 20 celebrities with the most brand power – 14 of which are women – while only two British stars to make the cut.
Your customers can also be your best ambassadors. Here is how you can encourage them to play a role in developing your business.